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Standard of Excellence: Engineering Collaboration Has Become the New Sales Strategy

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Engineering collaboration has become the industry's most powerful sales strategy. It’s no longer only about price, lead time, and shipping. Today’s most successful companies are helping customers build better products before a purchase order is ever issued. OEM’s seem to be facing unprecedented design complexity. Products are smaller, faster, lighter, and more sophisticated while reliability expectations rise. At the same time, component availability, material selection, manufacturability, regulatory compliance, and supply chain uncertainty have made successful product development more challenging than ever.

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