-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueDesigning Through the Noise
Our experts discuss the constantly evolving world of RF design, including the many tradeoffs, material considerations, and design tips and techniques that designers and design engineers need to know to succeed in this high-frequency realm.
Learning to Speak ‘Fab’
Our expert contributors clear up many of the miscommunication problems between PCB designers and their fab and assembly stakeholders. As you will see, a little extra planning early in the design cycle can go a long way toward maintaining open lines of communication with the fab and assembly folks.
Training New Designers
Where will we find the next generation of PCB designers and design engineers? Once we locate them, how will we train and educate them? What will PCB designers of the future need to master to deal with tomorrow’s technology?
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - design007 Magazine
Demand for AMOLED-Equipped Cellphones to Continue Rising in 2020
October 24, 2019 | TrendForceEstimated reading time: 2 minutes
According to the latest analysis from the WitsView research division of TrendForce, the share of devices featuring AMOLED panels is expected to grow from 32.8% in 2019 to 38.0% in 2020 in the global smartphone marketplace, in response to an ever-increasing production capacity and smartphone makers’ willingness to adopt the technology. In contrast, the market share of LTPS-equipped devices is expected to drop from 41.3% down to 38.6%. The market shares for AMOLED- and LTPS-equipped devices are roughly even, with the former possibly taking the lead in the future.
Boyce Fan, research director at TrendForce, argues that AMOLED panels are able to establish dominance in the high-end smartphone market because of increased adoption by smartphone makers, owing to Samsung Display’s successful pricing strategies; furthermore, AMOLED is the only panel technology that enables the integration of under-display fingerprint sensors. Aside from Samsung and Apple, the largest smartphone makers in China are aggressively incorporating AMOLED panels into their product lines, in turn accelerating the expansion of Chinese panel manufacturers’ AMOLED production capabilities.
Most of China’s growing AMOLED production capacity is dedicated to flexible AMOLED panels. As a result, Samsung Display controls the vast majority of global rigid AMOLED production. The maturity of rigid AMOLED technology, combined with its superior cost and yield, makes it Samsung’s weapon of choice in the fight for market shares, with the implication of reduced mid-range and high-end smartphone LTPS panel shares. TrendForce holds the opinion that, given the constant production capacity of rigid AMOLED panels, should demand increase in 2020, the supply and demand of rigid AMOLED panels will present a balanced or slightly tight market since Chinese flexible AMOLED production is as of yet uncompetitive.
On the other hand, LTPS panels, which once occupied the mid-range and high-end smartphone segments, are now facing an adverse market economy stemming from hypercompetitive prices. As such, profit margins are significantly reduced for panel manufacturers. However, with bezel-less phones becoming the norm in 2019, production speed for Dual Gate TDDI-equipped a-Si HD In-Cell panels is failing to match projected figures. This creates a point of market entry for LTPS panels and an incentive to transform production capacity towards the development of LTPS HD devices, in turn making up for lost high-end market shares in the low-end and mid-range markets. As well, LTPS manufacturers without a reliable customer base are starting to adapt by closing down non-essential production lines and moving towards non-smartphone applications of LTPS panels to alleviate pressure from reduced LTPS demand caused by competition from AMOLED makers.
TrendForce projects a growth in the demand for flexible AMOLED panels, which will affect a further increase in the global market shares of AMOLED-equipped smartphones. In contrast, rigid AMOLED panels have limited growth potential due to supply limitations. It remains to be seen whether LTPS panels can fill the gap left by unfulfilled demand for rigid AMOLED panels and whether this allows LTPS supply and demand to reach a healthy equilibrium.
About TrendForce
TrendForce is a global provider of the latest development, insight, and analysis of the technology industry. Having served businesses for over a decade, the company has built up a strong membership base of 435,000 subscribers. TrendForce has established a reputation as an organization that offers an insightful and accurate analysis of the technology industry through five major research divisions: DRAMeXchange, WitsView, LEDinside, EnergyTrend, and Topology. Founded in Taipei, Taiwan in 2000, TrendForce has extended its presence in China since 2004 with offices in Shenzhen and Beijing.
Suggested Items
QuantumScape, Murata Announce Framework for Ceramics Collaboration
04/25/2025 | BUSINESS WIREQuantumScape Corporation, a global leader in next-generation solid-state lithium-metal battery technology, and Murata Manufacturing Co. have entered into the first phase of an agreement to explore a collaboration for high-volume manufacturing of ceramic film for QS’s solid-state battery technology.
Mitsubishi Electric, Nanofiber Quantum Technologies Launch Trial to Develop Quantum Computer Interconnection Technology
04/25/2025 | BUSINESS WIREMitsubishi Electric Corporation and Nanofiber Quantum Technologies Inc. (NanoQT) announced today the immediate launch of a joint demonstration aimed at establishing interconnection technologies for neutral-atom quantum computers.
IQM to Deploy Poland’s First Superconducting Quantum Computer
04/25/2025 | BUSINESS WIREThe first quantum computer in Poland developed by IQM Quantum Computers, a global leader in superconducting quantum computers, will be operational at the Wrocław University of Science and Technology (WUST) in the second quarter of this year.
Siemens, TSMC Extend Collaboration to Drive Semiconductor Design Innovation
04/25/2025 | SiemensSiemens Digital Industries Software announced that the company has deepened longstanding collaboration with TSMC to drive innovation in semiconductor design and integration, enabling mutual customers to tackle the challenges of next-generation technologies.
Real Time with... IPC APEX EXPO 2025: TRI Innovation—Transforming Semiconductor Inspection with AI Technology
04/25/2025 | Real Time with...IPC APEX EXPONolan Johnson talks with David Chiu, USA Sales Manager for TRI Innovation. TRI uses advanced technology to tackle challenges in inspecting tiny components. Their AI programming reduces coding time by 75%, enhancing efficiency in inspections. Collaborating with Nvidia, TRI integrates GPU technology to improve product development and encourages customers to share data for better AI performance.