It’s Only Common Sense: Hire for Hunger, Train for Skill
Dan’s Biz Bookshelf: ‘The 'NVIDIA Way: Jensen Huang and the Making of a Tech Giant’
Embedded Car OEM Telematics Subscribers to Reach 340 Million Worldwide by 2024
December 16, 2019 | Berg InsightEstimated reading time: 2 minutes
According to a new research report from the IoT analyst firm Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 27.1 percent from 80.4 million subscribers at the end of 2018 to 339.3 million subscribers at the end of 2024. Moreover, Berg Insight forecasts that shipments of embedded car OEM telematics systems worldwide will grow from 34.0 million units in 2018 to reach 75.4 million units in 2024, which represents an attach rate of 82.0 percent.
Connected car services have evolved from being a differentiating factor to a common feature with a high attach rate among the premium car brands and are rapidly becoming increasingly common in mid-range vehicles. GM’s OnStar was launched more than 20 years ago and is today the market leader worldwide with approximately 20.0 million users in total, out of which more than 16.0 million were in North America by year-end 2018. BMW has the second largest user base of an estimated 10.0 million connected vehicles. Mercedes-Benz currently ranks third as Mercedes Me Connect is now available in more than 45 countries and recently launched in the US, Canada, Australia, Thailand and New Zealand. PSA Group is also a leading carmaker with 4.8 million connected vehicles in Europe via Peugeot, Citroën and DS. The carmaker launched an emergency and assistance call service already in 2003. Additional automotive OEMs with over 3 million telematics subscribers also include Volkswagen, Hyundai and FCA Group.
“The automotive OEM telematics value chain spans multiple industries including automotive suppliers, telematics service providers (TSPs), carmakers, telecom industry players, as well as software and content providers”, said Martin Svegander, IoT Analyst at Berg Insight. TSPs are facing increasing competition from OEM insourcing and new players such as cloud service providers and other automotive suppliers. Today, TSPs such as WirelessCar and Sirius XM Connected Vehicle Services have increased their focus on delivering a portfolio of cloud-based services that can be combined to fulfil the automaker’s needs. The major cloud service providers are investing heavily in their connected car offerings and are keen on working with car OEMs. For mobile operators positioning themselves in the cellular IoT market, the OEM embedded telematics market is highly important. Moreover, IoT managed service providers have during the past few years partnered with automotive OEMs to offer global connectivity solutions. “The current structure of the connected car value chain has remained largely unchanged during the past few years. However, new players which enable carmakers to explore ways to utilise the connected car data and develop new services have emerged during the past few years”, Mr. Svegander added.
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
ESD Alliance Reports Electronic System Design Industry Posts $5.5 Billion in Revenue in Q4 2025
04/15/2026 | SEMIElectronic System Design (ESD) industry revenue increased 10.3% to $5,466.3 million in the fourth quarter of 2025 from the $4,955.2 million registered in the fourth quarter of 2024, the ESD Alliance, a SEMI Technology Community, announced today in its latest Electronic Design Market Data (EDMD) report.
Punching Out: How Many PCB Companies Are There in North America Now?
03/19/2026 | Tom Kastner -- Column: Punching Out!When I am asked how many PCB shops are still in the U.S., my answer is usually, “About 130. How many do you want to buy?” However, I do not really know the number. My job is either to sell PCB shops or help people buy them, not to count them. I probably should keep better track of them, but many are small (70% have revenue below $10 million), or they say they are making boards even if they rent out their facility as an auto repair shop.
EIPC Winter Conference 2026 Review: The Keynote Sessions
02/11/2026 | Pete Starkey, I-Connect007Aix-en-Provence (pronounced “ex-ahn-pro-vonse”), a historic city and commune in the south of France, about 20 miles north of Marseille, was the pleasant venue for EIPC’s Winter Conference in early February. Industry delegates from 11 European countries, as well as from the U.S. and China, gathered at the Renaissance Hotel for a two-day programme, “Driving the Future: Innovation, Energy, and Sustainability in PCB Technology.” An added attraction was a privileged visit to the ITER fusion power project at the Cadarache research and development centre.
SMTA Space Coast: What's Needed to Modernize Defense Solder Standards
12/23/2025 | Nolan Johnson, I-Connect007Long-time lead-free solder investigator, Denny Fritz, hit the SMTA Space Coast Expo in November to drum up support for an initiative to include lead-free solder in milaero-based printed circuit board assemblies. In this interview, Denny provides background on the genesis of the “consider all solders” project and why it matters to continue leading this effort.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
11/28/2025 | Nolan Johnson, I-Connect007Yesterday was the U.S. Thanksgiving holiday. The traditional meal is, of course, roast turkey with “all the trimmings.” Although not everyone observes that menu, most do, and it was reported that 42 million turkeys were consumed on that day. With an average weight of 16 pounds per turkey, we cooked up 672 million pounds! With approximately 342 million people in the U.S, that pencils out to just under two pounds of drumstick and white meat per person. That, my friends, is a whole lot of leftovers.