Molex’s BittWare Adds Eastronics as Distributor to Service High-Tech Israeli Market

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BittWare, a Molex company, the leading supplier of enterprise-class compute, network, storage and sensor processing products featuring FPGA technology, continues to grow its leadership position and expand its global sales channels. Eastronics, one of the largest distributors of advanced technology in Israel, has been signed as a distributor for BittWare’s Intel-based product portfolio.

“With a high concentration of leading-edge technology companies, the Israeli market is an excellent fit for BittWare’s high-performance FPGA-based products,” said Darren Taylor, vice president of sales for BittWare. “Eastronics has a proven track record selling advanced technology with their existing portfolio. By adding BittWare, their customers will have access to products and customization services that help them get to market sooner and with lower risk.”

“Eastronics employs a large group of highly experienced and professional Application Engineers supporting demand creation and design-in activities from the early stages of project definition until production,” said Mr. Arie Eitan, vice president at Eastronics. “We’re excited to be part of BittWare’s global sales channel and will play an active role in bringing their world-class products to our customer base.”