It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Alpha Insights, Performance by Design: The Future of PCB Manufacturing in the Midwest
Happy’s Tech Talk #43: Engineering Statistics Training With Free Software
Qualcomm Collaborates with Microsoft to Expand App Assure Program
September 23, 2020 | Qualcomm Technologies, Inc.Estimated reading time: 1 minute
During its annual Ignite event, Microsoft revealed a deeper collaboration with Qualcomm Technologies, Inc. to further enhance the performance and app compatibility experiences of Windows 10 devices powered by QualcommÒ Snapdragon™ compute platforms. During the event, Microsoft announced the expansion of Microsoft’s App Assure program, which will help deliver superior user experiences for enterprise customers and consumers across Windows 10 on ARM64 devices, including the global Snapdragon-powered PC ecosystem.
Microsoft’s App Assure with FastTrack program is a service designed to help customers, developers, and independent software vendors address application compatibility issues, at no additional cost for qualifying customers. With this announced expansion, Microsoft commits to delivering exceptional experiences across Windows 10 devices powered by Snapdragon compute platforms, providing end users with consistent application experiences. A focus of the program will be to engage vendors to deliver compatibility of Windows 10 apps on Snapdragon compute platforms so that users working anywhere can confidently use Windows 10 apps on Snapdragon-powered devices. This announcement is another milestone in redefining the mobile computing experience delivered by Snapdragon-powered PCs.
“The future of mobile computing is powerful, thin and light PCs equipped with 4G/5G connectivity, and offer multi-day battery life. Snapdragon compute platforms lead this innovative new era, enabling breakthrough experiences for learning, productivity, and entertainment on the go,” said Keith Kressin, SVP & GM, Computing & Edge Cloud, Qualcomm Technologies, Inc. “We are pleased that the expansion of Microsoft’s App Assure program will help ensure great user experiences across Snapdragon-powered Windows laptops and 2-in-1s.”
“The consistent application compatibility of Windows 10 has been the reason for its worldwide adoption, and we’re proud to extend this compatibility promise to Windows 10 on ARM. Now our customers can have confidence that their business-critical applications will work on Snapdragon-powered Windows devices,” said Brad Anderson, CVP, Commercial Management Experiences, Microsoft.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Technica USA Named Exclusive U.S. Distributor for DCT Cleaning Products
10/13/2025 | Technica USATechnica USA is pleased to announce a strategic partnership with DCT USA, LLC, becoming the exclusive master distributor of DCT cleaning products in the United States, effective November 1, 2025.
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
10/13/2025 | Dan Beaulieu -- Column: It's Only Common Sense“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.
Catching Up With Mark Wood, Microart Services
10/08/2025 | Dan Beaulieu, D.B. Management GroupMicroart Services has been in business for over 40 years, growing from a design PCB layout company to a full-service EMS company focused on serving its customer base with standard and custom solutions. I’ve heard from my rep friends, their competitors, and even my Canadian PCB friends that Microart is “one of the best EMS companies in North America.” That’s why I decided to speak with CEO Mark Wood to discover the secret to his company's success.
Standard of Excellence: Overcoming Service Failures—The Art of the Apology
10/08/2025 | Anaya Vardya -- Column: Standard of ExcellenceNo matter how refined the processes, how seasoned the team, or how sophisticated the technology, mistakes happen in business. A shipment goes out late. A part doesn’t meet spec. A miscommunication causes frustration. It’s the part of customer service that no one likes to talk about, but every company must master how to respond when things go wrong.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.