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Suggested Items

The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?

05/13/2026 | Brittany Martin -- Column: The Marketing Minute
Hypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.

Punching Out: How Are the Big Boys in Electronics Doing?

05/12/2026 | Tom Kastner -- Column: Punching Out!
Let’s see what the public companies are up to in the PCB and EMS industries. In North America, there are only a couple of publicly traded PCB companies: TTM Technologies and Firan Technology Group. On the EMS side, there are a few more: Flex, Jabil, Celestica, Sanmina,, Benchmark, Fabrinet, Kimball Electronics, Plexus Corp, Nortech Systems, and Key Tronic Corp. From an M&A standpoint, these public companies have been fairly quiet in the past five years. FTG completed two deals in 2022 (IMI and Holaday), Flex had three deals, Jabil had five deals, and Sanmina had one deal.

A Necessary Shift From Gerber to IPC-2581

05/07/2026 | Tracy Riggan, Global Electronics Association
IPC-2581 is an open, vendor-neutral data exchange standard developed by the Global Electronics Association to streamline the exchange of PCB design information across fabrication, assembly, and test. It replaces multiple legacy formats—including industry standards, Gerber, and ODB++—with a single, comprehensive, XML-based dataset that captures all manufacturing details.

How Are You Vetting Your Supply Chain?

04/28/2026 | Didrik Bech, CONFIDEE
For many years, supplier management was largely focused on standard commercial priorities: cost, quality, lead time, and delivery performance. If a supplier met specifications, shipped on time, and remained price competitive, the relationship was often considered healthy. However, the world has changed.

Global Sourcing Spotlight: Building a Supply Chain That Bends, Not Breaks

04/29/2026 | Bob Duke -- Column: Global Sourcing Spotlight
The global supply chain is a complex, interdependent, and shifting organism. In the past few years, pandemics, tariffs, wars, natural disasters, and transportation chaos have tested it like never before, revealing that fragility is expensive. The companies that survive do so not through luck but through resiliency. For decades, companies built sourcing strategies around the illusion of stability—one supplier, region, and price. It worked until a port closed, a single supplier went down, or a production line froze.
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