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The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend

03/26/2025 | Brittany Martin -- Column: The Marketing Minute
In a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.

The Marketing Minute: Trade Shows—The Investment That Keeps on Giving

02/19/2025 | Brittany Martin -- Column: The Marketing Minute
Think trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).

ROHM Selected as a Constituent of the Dow Jones Sustainability Asia Pacific Index for the First Time

01/01/2025 | ROHM
ROHM has been selected for the first time as a constituent of the Dow Jones Sustainability Asia Pacific Index (DJSI Asia Pacific), one of the Dow Jones Sustainability Indices (DJSI), a leading global ESG (Environment, Social, Governance) investment indices, which is composed of companies in the Asia-Pacific region.

Zollner Honored with Corporate Health Award

12/13/2024 | Zollner Elektronik AG
Zollner Elektronik AG has once again been recognized for its commitment to employee health and wellbeing, receiving the Corporate Health Award in the large company category.

Dan's Biz Bookshelf: 'Revenge of the Tipping Point'

11/21/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
In Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering, Malcolm Gladwell takes readers to his familiar yet groundbreaking territory, examining the forces that shift trends, turn ideas viral, and make or break social phenomena. Gladwell's fresh perspective and sharp analysis will resonate with anyone who enjoyed his previous books, The Tipping Point and Outliers.
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