Standard of Excellence: The Human Touch in an Automated World
The Government Circuit: Navigating New Trade Headwinds and New Partnerships
Global Sourcing Spotlight: How to Evaluate Supplier Capabilities Worldwide
Samtec Joins Altium's Nexar Partner Program
June 4, 2021 | Business WireEstimated reading time: 2 minutes
Altium, LLC, announces a strategic partnership with Samtec, a leading component manufacturer specializing in connectors, cables, fiber optics, RF interconnects and more. Samtec joins a growing list of partners, including Arduino, Microchip, Ultra Librarian, Arrow, and Diotec.
Nexar, a business unit of Altium, LLC, offers a partner platform designed to connect the rapidly growing community of Altium 365 PCB design users with the software, suppliers, and manufacturers needed to transform ideas into smart and connected products.
“As a Nexar supply chain partner, Samtec products will be promoted to an audience of over 6 million highly engaged electrical engineers, designers and purchasers worldwide,” said Ted Pawela, Chief Ecosystem Officer at Altium. “Our partnership with Samtec extends their marketing reach, while also helping Altium 365 users by providing them with accurate and reliable product information within their design environment.”
“Our mission at Samtec is to streamline the design process as much as possible. As digital transformation has occurred, anyone who shares that same mission is an ideal partner. The Nexar platform gives engineers a real 'Wow—that was easy!' moment, and we’re happy to be a part of that,” said Daniel Williams, Digital Marketing Director at Samtec.
Being a Nexar partner also brings Samtec into a complete “design to realization” ecosystem, where they can gain a better understanding of how their parts are being utilized, including placement, potential inventory shortages, market trends, and forecasts.
Supply Chain Intelligence from the Electronics Industry’s Most Trusted Source
Samtec has long been part of Altium’s Octopart community, as a preferred component vendor. While their products are highly visible, Samtec’s new status as a Nexar partner positions them before a much larger, more sought-after audience.
With a single open API and a number of embeddable experiences that can easily be added to any website or application, Nexar helps make partner applications and services the obvious choice for Altium and Octopart users.
Samtec’s website offers their users a first-class search experience and globally-available channel inventory, powered by the Nexar API. Nexar’s business intelligence provides Samtec with the market data needed to make informed marketing and manufacturing decisions.
“We’re widely known for our incredibly short lead times and superior web tools aimed at streamlining the search and design process. We’re committed to making our customers’ lives easier; integrating with Nexar was just a logical progression. We strive to be the easiest component company to do business with, so Nexar’s mission is aligned with our own,” adds Ashley Quinlan, Strategic Marketing Director at Samtec.
“When you deliver a best-in-class, seamless customer experience, it leaves a lasting impression with your customer. It exceeds their expectation for an online experience in our industry, much like what Amazon has done in the B2C space. Our partnership with Nexar is setting that same standard for the electronics design industry,” Williams adds.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
08/29/2025 | Nolan Johnson, I-Connect007This week, we bring you Global Electronics Association’s Chris Mitchell’s government relations column on—you guessed it—trade deals. TTM is balancing its facilities between East and West. The Global Electronics Association released July numbers for North American PCB shipments, and the news is good. Meanwhile, the corresponding report for EMS might seem like bad news, but that’s misleading. Be sure to look deeper for the rest of the story. Finally, for a bit space-science palate cleansing, I’m sharing news of the latest launch of NASA’s X-37B.
ICZOOM Launches PCB & SMT Services to Strengthen One-Stop Electronics Industry Solution at IIC Shenzhen 2025
08/28/2025 | PRNewswireICZOOM Group Inc., a B2B electronic component products e-commerce platform, successfully exhibited at the 2025 International Integrated Circuit & Component Exhibition and Conference (IIC Shenzhen 2025) held from August 26 to 28 at the Shenzhen Convention & Exhibition Center in Futian District.
AT&S Fuels Future Innovation with 'Young Wilds' Program
08/28/2025 | AT&SToday’s ideas are tomorrow’s innovations: Following a successful debut in the financial year 2024/25, the “Young Wilds” program offers ambitious young professionals at AT&S the opportunity to take on responsibility and accelerate their personal and professional growth.
North American PCB Industry Shipments Up 20.7 Percent in July
08/27/2025 | Global Electronics AssociationThe Global Electronics Association announced today the July 2025 findings from its North American Printed Circuit Board (PCB) Statistical Program. The book-to-bill ratio stands at 1.00. Total North American PCB shipments in July 2025 were up 20.7% compared to the same month last year.
Mastering PCB Floor Planning
08/28/2025 | Stephen V. Chavez, Siemens EDAPlacement of PCB components is far more than just fitting components onto a board. It’s a strategic and critical foundational step, often called “floor planning,” that profoundly impacts the board’s performance, reliability, manufacturability, and cost. Floor planning ties into the solvability perspective, with performance and manufacturability being the other two competing perspectives for addressing and achieving success in PCB design.