-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueWhat's Your Sweet Spot?
Are you in a niche that’s growing or shrinking? Is it time to reassess and refocus? We spotlight companies thriving by redefining or reinforcing their niche. What are their insights?
Moving Forward With Confidence
In this issue, we focus on sales and quoting, workforce training, new IPC leadership in the U.S. and Canada, the effects of tariffs, CFX standards, and much more—all designed to provide perspective as you move through the cloud bank of today's shifting economic market.
Intelligent Test and Inspection
Are you ready to explore the cutting-edge advancements shaping the electronics manufacturing industry? The May 2025 issue of SMT007 Magazine is packed with insights, innovations, and expert perspectives that you won’t want to miss.
- Articles
- Columns
- Links
- Media kit
||| MENU - smt007 Magazine
Bright Machines Welcomes Technology & Manufacturing Veteran Michael Keogh as CFO
August 18, 2021 | Bright MachinesEstimated reading time: 2 minutes

Bright Machines, a pioneer in intelligent, software-defined manufacturing, announced the addition of Michael Keogh, a 20-year tech and manufacturing industry veteran, to its leadership team as Chief Financial Officer. He joins during a period of growth and expansion for the company, as Bright Machines prepares to go public later this year through a previously announced de-SPAC transaction. Mike brings expertise that bridges technology and manufacturing, having held senior finance positions across industry-leading companies like Apple, Intel, and Stanley Black & Decker throughout his impressive career.
Mike joins Bright Machines from Stanley Black & Decker, where he was the President of the STANLEY X group, a business unit he helped found to drive innovation across the company through startup incubation and partnership. In addition to building a portfolio of cutting-edge SaaS companies, he led the company’s IoT and Emerging Technologies practice areas. Prior to STANLEY X, Mike was the CFO for the company’s $1.6B Emerging Markets business, where he led all of finance for countries outside of North America and Europe.
During a period of exponential growth at Apple, Mike held leadership positions across various finance organizations including global manufacturing operations, corporate financial planning and analysis, and research & development, including all hardware and silicon development. Prior to Apple, Mike spent over 13 years at Intel, where he held finance positions of increasing responsibility, rotating through key Intel factory sites in the U.S., Malaysia, Philippines, and China, driving manufacturing, supply chain, and product excellence for the company.
“Mike is a seasoned leader who understands the intricacies and nuances of two complex worlds, technology and manufacturing,” said Amar Hanspal, Co-founder and CEO, Bright Machines. “I’m excited to bring his expertise to our leadership team at this important moment for our company, when our core focus is on financial performance, accelerating growth, and developing the world’s best industrial automation products for our customers.”
“Having spent years in product factories and seeing firsthand the inherent issues with traditional automation methods, I am excited to be joining Bright Machines as it continues on its mission to transform the manufacturing industry,” said Mike Keogh, CFO, Bright Machines. “Bright Machines is building an entirely new approach to automation that is truly flexible and scalable and will allow manufacturers to rise to the moment as reshoring and localized production becomes an industry inevitability.”
Michael joins the current Bright Machines leadership team, which consists of Amar Hanspal (CEO), Fiorella Dettorre (CHRO), Bill Griffin (CRO), Victoria Libin (General Counsel and Corporate Secretary), Brian Mathews (CTO), Caroline Pan (CMO), Abhishek Pani (CPO), and Tzahi Rodrig (COO).
Suggested Items
Zollner Completes Full Acquisition of Bluechips Microhouse
07/01/2025 | Zollner Elektronik AGZollner Elektronik AG has successfully finalized its com- plete takeover of Bluechips Microhouse Co., Ltd., in Thailand. In the future the company will operate as part of the Zollner Group of companies under the leadership of Thomas Kiefl – strategically networked, technologically focused and internationally oriented.
Inission Acquires the Lithuanian Company Selteka
07/01/2025 | InissionInission AB has signed an agreement to acquire 100% of UAB Selteka. Selteka is a well-respected EMS (electronics manufacturing services) company with operations located in Kaunas, Lithuania.
Kitron Strengthens Order Backlog with EUR 11 Million Contract for Defense Communication
07/01/2025 | KitronKitron has received an order valued at EUR 11 million to produce advanced military communication products destined for the European market.
TRI Unveils New Multi-Camera AOI, TR7500 SIII Ultra
07/01/2025 | TRITest Research, Inc. (TRI), the leading test and inspection systems provider for the electronics manufacturing industry, proudly introduces the new TR7500 SIII Ultra.
IMI Wins Gold Award for Best Managed Technology Company at FinanceAsia’s 29th Asia’s Best Companies Awards
07/01/2025 | IMIIntegrated Micro-Electronics Inc. (IMI) has been awarded the prestigious Gold Award for Best Managed Technology Company at the 29th edition of the Asia’s Best Companies Awards, hosted by FinanceAsia.