The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
American Technology Components Forms Partnership with NuCurrent
September 16, 2021 | PRNewswireEstimated reading time: 1 minute
American Technology Components (ATC) and NuCurrent announced a partnership that will combine NuCurrent's superior wireless charging solutions and ATC's expertise and quality in manufacturing electronic subsystems. The partnership signals transformative innovation of new product categories including RV, marine, and boating.
"ATC strives to be responsive to the advancement of technology, especially when we see how beneficial it can be for our customers," said Ross Nusbaum, Director of Sales and Marketing at ATC. "Because of the industry-leading charging speeds and range, this is going to transform how RV and boat manufacturers deploy wireless charging."
The new product line includes two EPP 15W Qi Extended Range Wireless Chargers. The wireless chargers leverage NuCurrent's MP-A17 transmitter design specification and their intellectual property for a production product that triples both the charge height and volume (compared to previous Qi standards) to provide a faster, more reliable charging experience for end-users.
ATC's charging solutions can be mounted under 9mm of non-metallic surfaces, opening up a host of sleek, durable and never-before-seen product integrations, including dashboards, bedside tables and kitchen countertops.
"The adoption of wireless power is growing at an exponential rate - and NuCurrent is proud to integrate our wireless power technologies into ATC's new line of products," said Tim Tumilty, EVP of Sales and Marketing at NuCurrent. "The potential for innovation in the RV, marine and boating space is particularly exciting - and just plain fun."
Historically, wireless charging has been an after-market feature added by customers themselves. Today, integrated wireless chargers manufactured by leading competitors are only able to charge with up to 3mm to 5mm of separation distance, leading to high manufacturing costs, increased likelihood of water and debris ingress, and more. ATC's wireless chargers are superior to the competition, as shown in the chart below.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
China Expands Rare Earth Export Restrictions, Tightening Grip on Global Supply Chains
10/16/2025 | I-Connect007 Editorial TeamChina sharply expanded its rare earth export restrictions on Oct. 9, adding additional elements and refining technologies to its control list while imposing stricter rules on foreign users in the defense and semiconductor industries.
SAMI Advanced Electronics Company Launches “Remal” Computer Manufacturing Project in Partnership with HP and Foxconn
10/15/2025 | SAMI-AECSAMI Advanced Electronics Company (SAMI-AEC), a wholly owned subsidiary of Saudi Arabian Military Industries (SAMI), proudly announced the launch of the “Remal” project for computer manufacturing, in strategic partnership with HP and Foxconn.
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
10/15/2025 | Steve Williams -- Column: The Right ApproachThere is no bronze bust in the lobby or portrait in the conference room of Electro-Tek's founder—my Dad, Charles “Chuck” Williams—so with the facility closing last year after 56 years, I feel it is time to tell the story. Chuck Williams founded Electro-Tek in 1968 in our basement, eventually moving into the second floor of an old 1913 building in downtown Milwaukee that is still standing (the first of three eventual facilities).
LPKF Joins productronica’s 50th Anniversary, Showcasing Laser Technology for Electronics Manufacturing
10/10/2025 | LPKF Laser & ElectronicsLPKF Laser & Electronics invites visitors to productronica 2025 in Munich from November 18 to 21. At booth 305 in hall B2, the company will present its portfolio of modern laser technologies for the electronics industry live – from prototyping systems and high-performance depaneling to laser plastic welding for electronic housings and thin glass processing for advanced packaging.
Marco Pieters Appointed ASML Chief Technology Officer
10/09/2025 | ASMLASML Holding NV (ASML) announced the appointment of Marco Pieters as Executive Vice President and Chief Technology Officer, reporting to President and Chief Executive Officer, Christophe Fouquet.