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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Zuken Accelerates Drive to Expand the Model-Based Systems Engineering Business
September 29, 2021 | ZukenEstimated reading time: 1 minute
Zuken Inc. has formed a new R&D unit in Japan. In the United States it has appointed a new COO of Zuken Vitech Inc., with the aim of enhancing support for customers that intend to transform their product development process through the introduction of model-based systems engineering (MBSE).
"As products become increasingly complex, we see our customers and the broader market moving towards Digital Engineering and MBSE-based solutions," said Jinya Katsube, President and COO of Zuken Inc. "Zuken is committed to delivering forward-looking, innovative solutions. Our newly formed Process Innovation Development Department, in collaboration with Zuken Vitech, will anticipate customer needs now and well into the future."
MBSE has proven effective in developing extensive and complicated systems such as aerospace, aircraft, and the automobile industries. The challenge many product development companies face today is not just introducing MBSE but bridging MBSE into a digital engineering-based design process afterward. Zuken is uniquely positioned to offer both MBSE and detailed design solutions for electrical and electronic systems. Combining these disciplines enables customers to produce better product definition and communication, leading to fewer design errors and improved traceability.
Responding to the needs of our customers, Zuken has established the Process Innovation Development Department, a specialized development team under the Technology Division.This newly formed department will assist the Process Innovation Promotion Department, which has been responsible for business development in the fields of MBSE and systems engineering in Japan. The department will enable Zuken to work closely with Zuken Vitech to expedite efforts to develop application software and utilities linked to the GENESYS modeling tool, and interfaces with existing Zuken products.
At the same time, Zuken appointed Enrique Krajmalnik, who joined Zuken USA Inc. from No Magic, Inc. in September 2020, as the Chief Operating Officer (COO) of Zuken Vitech. Together with David Long, President of Zuken Vitech, the new COO will take the lead in business development in the advanced MBSE market that is the U.S., and in bolstering product planning for the global market through development collaboration between Japan and the U.S.
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Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
The Next Generation of Leadership: New Student Board Member Aubrey Smith
04/10/2026 | Marcy LaRont, I-Connect007At APEX EXPO 2026, the next generation of industry leadership was on full display with the introduction of Aubrey Smith, the Global Electronics Association’s newest Student Board Member. She’s a third-year electrical and electronics engineering student at the University of Georgia and a first-year participant in the Emerging Engineer Program. Aubrey represents the curiosity, initiative, and openness that define tomorrow’s innovators.
Elsyca Acquires Hivelix to Strengthen Simulation Platform for Electrochemical Surface Engineering
04/03/2026 | ElsycaElsyca, a global pioneer in computer-aided engineering (CAE) simulation for electrochemical processes and surface finishing, announces the acquisition of Hivelix, a specialist in advanced surface treatment simulation with strong expertise in multiphysics modelling and AI-assisted process optimisation.
SEL Raises Starting Hourly Wage to $21.50
04/03/2026 | SELSchweitzer Engineering Laboratories (SEL) announced that it raised its starting hourly wage from $20.00 to $21.50 per hour, reinforcing its long-standing commitment to investing in its people and supporting living-wage jobs.
EMI Promotes David Vue to Lead Military and Aerospace Division
03/31/2026 | Express Manufacturing Inc.Express Manufacturing, Inc. (EMI), a global electronics manufacturing services (EMS) provider, announced the promotion of David Vue to Military and Aerospace Division Manager.