Share on:

Share on LinkedIn Share on X Share on Facebook Share with email

Testimonial

"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "

Sweeney Ng - CEE PCB

Suggested Items

It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have

08/11/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Customer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.

From Attraction to Action: Where Marketing Ends and Sales Begins

07/29/2025 | Brittany Martin, I-Connect007
Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.

SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 1

07/29/2025 | Dr. Jennie Hwang -- Column: SMT Perspectives and Prospects
Over the years, I have cherished the lessons by Warren Buffett and Charlie Munger at the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska. This year, I was among the more than 40,000 who attended the May 3 meeting. Millions more from around the world, including from the UK, Germany, Japan, China, Panama, and Guatemala, tuned in remotely and via CNBC’s livestream. 

Standard of Excellence: Training Your Team to Excel in Customer Service

07/30/2025 | Anaya Vardya -- Column: Standard of Excellence
People often consider technical capability and delivery speed as the gold standards in manufacturing, but customer service is a powerful differentiator. Advanced technologies and rigorous certifications may open doors, but the way a company treats its customers determines whether those doors stay open. It’s essential to train teams to deliver exceptional customer service, from top-level leadership to every point of customer interaction.

Powering Progress: Summer 2025 Community Magazine Now Available

07/22/2025 | Community Magazine
In the new Summer 2025 edition of Community Magazine, members of the Global Electronics Association demonstrate what progress really looks like—through innovation on the factory floor, influence on public policy, and investment in the next generation of engineers.
Copyright © I-Connect007 | IPC Publishing Group Inc. All rights reserved. Log in