Standard of Excellence: Delivering Excellence—A Daily Goal
Knocking Down the Bone Pile: Tin Whisker Mitigation in Aerospace Applications, Part 3
The Knowledge Base: Building the Workforce of Tomorrow With EMAC
ASMPT SMT Solutions Appoints Wilson Chia as Director Regional Service for Rest of Asia
May 19, 2022 | ASMPTEstimated reading time: 1 minute
ASM Pacific Technology (ASMPT) SMT Solutions has appointed Wilson Chia as its Director Regional Service for the Rest of Asia (ROA) region. With his vast experience in the electronic SMT industry, he will focus on product quality, customer service excellence and service operations in ROA region in his new role.
Wilson has more than 30 years of sales, service and management experience in the electronics SMT, Semiconductor and PCBA industries, covering Southeast Asia, India and China. He held various senior management and has achieved success with well-established global and MNC companies. His international career path has led him to be previously based in Thailand, India, and China.
Throughout his time and experience in this electronic business industry, Wilson has built a reputation of developing business strategies, bringing up customer service to next level, building up strategic partner relationship, distributor management and key account customer management. His expertise is both rich and experienced, which is exactly what we need here at ASM.
As Director Regional Service, Wilson will drive and provide the service excellence and outstanding customer value-add to the ROA region comprises Australia, Cambodia, India (incl. Sri Lanka and Bangladesh), Indonesia, Japan, Laos, Malaysia, Myanmar, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Thailand, and Vietnam.
Leading position in after-sales
Wilson will be extending the leading position in after-sales business and expand the technological leadership of ASMPT SMT Solutions in its market segment. He will focus on service capabilities with World-Class after-sales service standards. Wilson will implement excellent delivery systems, and service standards with customer oriented KPIs.
He will also be responsible for all technical and order management activities, which comprise repairs, warranty returns, spare parts, and process support products (PSP). He will formulate and execute the strategies within the global technical operations network; as well as representing ROA voice of customers within the global network.
“It carries great responsibility in my new role to manage the company service business and excel in our service level to world-class service standard.” says Wilson.
Share on:
Suggested Items
Horizon Sales Hosts Successful 2025 Tech Days Event Featuring Live Demos and Cutting-Edge Equipment
06/21/2025 | Horizon SalesHorizon Sales, a premier manufacturers’ representative and distributor for the electronics assembly industry, successfully concluded its 2025 Tech Days event, welcoming more than 60 customers and 21 supplier partners over the course of two engaging days.
It’s Only Common Sense: Why Sales Teams Fail (and How to Fix Them)
06/22/2025 | Dan Beaulieu -- Column: It's Only Common SenseIn sales, success is never a given. Despite best intentions, the most well-resourced sales teams can stumble. Understanding why is the first step toward creating a high-performing sales force. Here are the main reasons sales teams fail—and actionable strategies to fix them.
SolderKing’s Successful Approach to Modern Soldering Needs
06/18/2025 | Nolan Johnson, I-Connect007Chris Ward, co-founder of the family-owned SolderKing, discusses his company's rapid growth and recent recognition with the King’s Award for Enterprise. Chris shares how SolderKing has achieved these award-winning levels of service in such a short timeframe. Their secret? Being flexible in a changing market, technical prowess, and strong customer support.
It’s Only Common Sense: The Power of Storytelling in Sales
06/09/2025 | Dan Beaulieu -- Column: It's Only Common SenseIn sales, few tools are as powerful as storytelling. While data, metrics, and features may appeal to the logical mind, stories can connect on an emotional level. A well-told story can turn a hesitant prospect into a loyal customer. Let’s explore the transformative impact of storytelling in sales and how it can become your ultimate advantage.
MVTec Takes a Giant Step Forward in Expanding its International Footprint
06/05/2025 | MVTec Software GmbHMVTec Software GmbH, a leading international provider of machine vision software, continues to drive the expansion of its global presence. After opening a new sales office in the Benelux region in March of this year, the company has now added two more locations. On June 1, MVTec established a sales office on the Iberian Peninsula and a subsidiary in South Korea.