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The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.

Meet Emerging Engineers Ahmon Brooks-Starks and Nicolas ‘Cole’ Gregory, Summit Interconnect

05/29/2026 | Michelle Te, I-Connect007
While attending the Newcomers Reception at APEX EXPO 2026, I visited with Ahmon Brooks-Starks and Nicolas “Cole” Gregory, two new members of the Global Electronics Association’s Emerging Engineer Program. You might be a bit surprised at their backgrounds, but (hint) having a foundation in science has translated well into their jobs at Summit Interconnect.

When Quality Is Personal: The Human Stakes Behind Electronics Reliability

05/06/2026 | Kelly Dack
In electronics manufacturing, quality is often discussed in terms of specifications, standards, and process controls, but as industry veteran Doug Pauls reminds us, the stakes are far more human. In this conversation, Doug, a recipient of the Global Electronics Association’s Hall of Fame Award, draws on more than four decades of experience to illuminate the real-world consequences of reliability, where even a single defect can carry profound implications. He brings into sharp focus why quality isn’t just a metric, but a responsibility shared by everyone on the manufacturing floor.

PCBAA, AAM Take on the Fight to Rebuild U.S. Manufacturing in New Documentary

05/05/2026 | Marcy LaRont, I-Connect007
Throughout most of the 20th century, manufacturing was central to the American Dream of providing stable jobs and pathways to upward mobility. Today, more than 80% of global electronics manufacturing capacity resides in China and greater Asia, raising serious concerns about supply chain resilience and national security.

India’s Vasantha Advanced Systems: EMS Success for 30 Years

04/22/2026 | Marcy LaRont, I-Connect007
Based in one of India’s premier manufacturing regions, Vasantha Advanced Systems is an EMS provider that has built a reputation for quality, reliability, and long-term customer partnerships, earning repeated recognition from the Indian government through its National MSME Awards. Now, with a full spectrum of capabilities spanning PCB assembly, box build, and wire harness, and a workforce of more than 500, Vasantha is expanding its presence into the U.S. market. At APEX EXPO, I met Dr. Chidambaranathan and learned how this rising global player is positioning itself to meet the evolving needs of North American customers.
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