Knocking Down the Bone Pile: Best Practices for Electronic Component Salvaging
Global Citizenship: Together for a Perfect PCB Solution
Smart Automation: Odd-form Assembly—Dedicated Insertion Equipment Matters
Nordson's Assure PRO Intelligent X-ray Component Counter Now Available at Demo Location in Florida
July 11, 2022 | Nordson CorporationEstimated reading time: 1 minute
Nordson TEST & INSPECTION, a division of the Nordson Corporation, is pleased to announce that it has setup a brand new Assure PRO intelligent X-ray component counter at The A & E Group dba Kurt Whitlock Associates Demonstration Lab in St. Cloud, Florida for live demos.
Mike Holleran, President of The A & E Group, stated, “Having a demo room full of equipment has always been our strategy. We typically have two or three open houses per year with 10-20 visitors each time. The Assure PRO X-ray counter is always one of the most popular items that potential customers want to see”.
“The A & E Group, dba Kurt Whitlock Associates, has always been a strategic partner of ours,” said Todd O’Neil of Nordson TEST & INSPECTION. “They were certainly part of our early success, and we have many Assure products installed in Florida. Their open houses are well planned and well attended. The Assure PRO is available for a scheduled demo and typically last-minute demos.”
Inventory knowledge is essential for modern industry. Live assurance of correct inventory in your MRP system at all times minimizes stock, labor, errors and costs ensuring customer confidence and trust to keep SMT lines running efficiently. The Assure™ Pro simplifies the reel counting workflow by automatically reading the reel’s barcode ID with an integrated camera.
Assure is an intelligent, simple, fast, and trustworthy, automated component counter enabling an increase in productivity, minimizing component shortage and SMT line downtime, multiple set-ups and expensive additional component procurement and safety stock.
Since 1978, Kurt Whitlock Associates has searched the world for cutting-edge companies to represent and distribute to its valued electronics assembly customers and potential markets. Since 1998, KWAs Demonstration Lab has developed process solutions and equipment selections that have and can be duplicated throughout customers production facilities.
Kurt Whitlock Associates understands the tiers of assembly requirements of its customers. The company represents an array of companies that provide unmatched solutions to meet high volume, high mix, and mid to low volume requirements with the same level of service and technical support.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Alternative Manufacturing, Inc. (AMI) Announces Commitment to Excellence in Industrial, Defense, Aerospace, Renewables, and Robotics Markets
09/16/2025 | Alternative Manufacturing, Inc.Alternative Manufacturing, Inc. (AMI), a 100% employee-owned contract manufacturer, proudly reaffirms its leadership in the electronics manufacturing services (EMS) industry with a continued commitment to delivering high-quality PCBAs and box builds across the industrial, defense, aerospace, renewable energy, and robotics markets.
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
Technica Demo Days Event Proves to Be Beneficial to Customers
08/18/2025 | Technica USATechnica USA’s Demo Days Event, took place August 13–14 at the company’s Demo Center in San Jose, California. The event featured live demonstrations and presentations from key supply partners ESSEMTEC, INOVAXE, and PARMI showcasing the latest innovations in SMT manufacturing and automation technology.
Insulectro and Electroninks Sign North American Distribution Agreement
08/12/2025 | InsulectroElectroninks, a leader in metal organic decomposition (MOD) inks for additive manufacturing and advanced semiconductor packaging, today announced a strategic collaboration and distribution partnership with Insulectro, a premier distributor of materials used in printed electronics and advanced interconnect manufacturing.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.