Standard of Excellence: The Human Touch in an Automated World
The Government Circuit: Navigating New Trade Headwinds and New Partnerships
Global Sourcing Spotlight: How to Evaluate Supplier Capabilities Worldwide
ASM Expands Presence in Brazil with Appointment of Manaus-Based Sales Manager
July 20, 2022 | ASMEstimated reading time: 1 minute
ASM Assembly Systems (ASM) has appointed Achim Meyer to the position of Regional Sales Manager for Manaus, Brazil, the company announced. This is the latest addition to ASM’s growing team in the South American territory, as it strengthens its internal sales, technical support and external channel network in response to increasing demand for its SIPLACE placement equipment, DEK stencil printing platforms and Open Automation software capabilities.
With nearly 30 years of SIPLACE technical and key account management experience, Meyer brings deep knowledge and a global perspective to his new role. Having joined ASM (then Siemens AG) in the mid-1990s after working in production for Siemens Mobile, Achim has held positions in field service, sales and global project management in support of customers all over the world – from Germany to China to Korea and even a previous assignment in Brazil. His exceptional technical depth and the unique ability to align customer needs and expectations with the most optimal ASM solution will provide a valuable, holistic skill set for electronics customers in the region.
Several leading EMS firms have a solid presence in Manaus, with consumer electronics dominating much of the production landscape. As Meyer explains, this dynamic makes high-efficiency manufacturing even more critical for a competitive edge.
“In the past, productivity enhancement has been all about machine capability,” he says. “While that is still vital, of course, reducing the cost of ownership through automation, line intelligence and quality precision are what can make the difference for high-yield, maximum output operations. This is what ASM delivers and what I plan to help customers implement. Software is key and ASM leads the market in innovation, hands down!”
With the new addition to the Brazil team, ASM now has local, direct sales coverage in all major manufacturing regions in the country, as well as technical support, engineering, and in-country spare parts access. “With such a comprehensive approach, we will deliver more competitiveness and lower cost of ownership to our customers,” Meyer concludes. “I look forward to showing customers how ASM’s transformative technology portfolio can accelerate their business success.”
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
Technica Demo Days Event Proves to Be Beneficial to Customers
08/18/2025 | Technica USATechnica USA’s Demo Days Event, took place August 13–14 at the company’s Demo Center in San Jose, California. The event featured live demonstrations and presentations from key supply partners ESSEMTEC, INOVAXE, and PARMI showcasing the latest innovations in SMT manufacturing and automation technology.
Insulectro and Electroninks Sign North American Distribution Agreement
08/12/2025 | InsulectroElectroninks, a leader in metal organic decomposition (MOD) inks for additive manufacturing and advanced semiconductor packaging, today announced a strategic collaboration and distribution partnership with Insulectro, a premier distributor of materials used in printed electronics and advanced interconnect manufacturing.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Automated Production Equipment and Manncorp Announce Strategic Partnership to Expand SMT Solutions for U.S. Electronics Manufacturers
08/06/2025 | Automated Production EquipmentAutomated Production Equipment (APE), a trusted supplier of high-performance soldering and rework systems, proudly announces a strategic partnership with Manncorp, a leading provider of Surface Mount Technology (SMT) production equipment. This collaboration brings together two industry leaders to deliver expanded, end-to-end SMT solutions to electronics manufacturers across North America.