The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Qualcomm, Mahindra Collaborate to Provide Immersive In-Vehicle Experiences in the All-New Scorpio-N
July 26, 2022 | Qualcomm Technologies, Inc.Estimated reading time: 2 minutes
Mahindra & Mahindra Ltd. announced work with Visteon Corporation to bring world-class, transformative in-vehicle experiences to the all-new Scorpio-N, utilizing the 3rd Generation Snapdragon® Cockpit Platforms from Qualcomm Technologies, Inc. The Scorpio-N offers a cutting-edge driving and ownership experience provided by Mahindra’s connected artificial intelligence (AI) technology, which utilizes Visteon’s SmartCore™ cockpit domain controller technology based on the Snapdragon Cockpit Platforms.
The Scorpio-N features a 17.78 cm colour Driver Information Display and 20.32 cm infotainment system with navigation. Leveraging the scalable AI-based Snapdragon Cockpit Platforms, the Scorpio-N provides a new level of personalization and natural interaction between a vehicle and its driver, as well as virtual assistance, and ultra-HD, and immersive audio and visual experiences among a host of other features for drivers and passengers.
A key component of the Snapdragon® Digital Chassis™ technology suite, the 3rd Generation Snapdragon Cockpit Platforms are designed to support higher levels of computing and intelligence needed for advanced capabilities featured in next generation vehicles, helping to enable contextual safety use cases for drivers and passengers, which includes facilitating driver monitoring and object detection, as well as helping to ensure the security of personal and vehicular data. Additionally, the 3rd Generation Snapdragon Cockpit Platforms feature an advanced suite of wireless technologies to support multi-mode cellular connectivity, Wi-Fi 6, as well as enhanced Bluetooth® technologies.
Uday Dodla, Senior Director, Business Development, Qualcomm India Private Limited, said, “The consumer of today expects and demands that connected, intelligent and smart technologies play a greater role in the automotive experience. We are applying over two decades of auto expertise to transform the Scorpio-N into a digitally advanced and feature-rich SUV. This underscores each of our companies’ commitment to enable premium automotive experiences for next generation vehicles, which originated with the highly successful XUV700."
Commenting on the relationship, R. Velusamy, President, Automotive Technology and Product Development, M&M Ltd., said, “With the tough yet sophisticated Scorpio-N, we have re-engineered our iconic Scorpio brand from the ground-up to meet the aspirations of the young and tech-savvy customers. Qualcomm Technologies was identified as the partner of choice to bring alive our vision of delivering state-of-the-art product through a truly pathbreaking experience to our customers. Using the advanced capabilities of the Snapdragon Automotive technologies integrated in our SUVs, we are reimagining the standard for an intelligently connected vehicle and delivering a safer and engaging driving experience.”
Qualcomm Technologies’ extensive product portfolio is at the center of next-gen innovations in the global automotive ecosystem. Qualcomm Technologies is helping automakers across the world develop vehicles with advanced automotive technologies through the Snapdragon Digital Chassis, which is a suite of cloud connected platforms for Telematics, Digital Cockpit solutions, Advanced Driver Assistance Systems (ADAS)/autonomous driving, cellular vehicle-to-everything (C-V2X), and Car-to-Cloud solutions.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Circus SE Set for High-Volume Market Entry in the Defense Sector
10/17/2025 | BUSINESS WIRECircus SE a global technology leader in AI robotics for autonomous nutrition systems and troop supply, is expanding its global production network as part of its high-volume market entry into the defense sector.
China Expands Rare Earth Export Restrictions, Tightening Grip on Global Supply Chains
10/16/2025 | I-Connect007 Editorial TeamChina sharply expanded its rare earth export restrictions on Oct. 9, adding additional elements and refining technologies to its control list while imposing stricter rules on foreign users in the defense and semiconductor industries.
SAMI Advanced Electronics Company Launches “Remal” Computer Manufacturing Project in Partnership with HP and Foxconn
10/15/2025 | SAMI-AECSAMI Advanced Electronics Company (SAMI-AEC), a wholly owned subsidiary of Saudi Arabian Military Industries (SAMI), proudly announced the launch of the “Remal” project for computer manufacturing, in strategic partnership with HP and Foxconn.
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
10/15/2025 | Steve Williams -- Column: The Right ApproachThere is no bronze bust in the lobby or portrait in the conference room of Electro-Tek's founder—my Dad, Charles “Chuck” Williams—so with the facility closing last year after 56 years, I feel it is time to tell the story. Chuck Williams founded Electro-Tek in 1968 in our basement, eventually moving into the second floor of an old 1913 building in downtown Milwaukee that is still standing (the first of three eventual facilities).
LPKF Joins productronica’s 50th Anniversary, Showcasing Laser Technology for Electronics Manufacturing
10/10/2025 | LPKF Laser & ElectronicsLPKF Laser & Electronics invites visitors to productronica 2025 in Munich from November 18 to 21. At booth 305 in hall B2, the company will present its portfolio of modern laser technologies for the electronics industry live – from prototyping systems and high-performance depaneling to laser plastic welding for electronic housings and thin glass processing for advanced packaging.