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Designing Without a Rulebook: When Engineering Becomes Innovation

05/05/2026 | Stephen V. Chavez, Siemens EDA
What if the very rules that made you successful as a PCB designer are the ones now holding you back? This reminds me of walking the floor and attending sessions at both PCB West 2025 and APEX EXPO 2026, where one common theme stood out: More designs with traditional PCB “best practices” simply don’t apply. It’s not because they’re wrong, but because the problems we’re solving have fundamentally changed. In some cases, those best practices can actually limit performance. This is where PCB design moves beyond optimization and into something far more challenging: designing without a rulebook.

It’s Only Common Sense: Stop Managing and Start Teaching

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Standard of Excellence: Building the Board of the Future—Materials, Methods, and Mindset

02/18/2026 | Anaya Vardya -- Column: Standard of Excellence
The future of PCB manufacturing is here. The products we’re being asked to build today would have been called “advanced” just a few years ago. What was once special is now standard, and what was once impossible is now expected. The challenge and the opportunity lie in leading the charge to the next frontier of printed circuit board design, materials, and manufacturing discipline. To build the board of the future, we need new materials, smarter methods, and a mindset of innovation anchored in flawless execution.

It’s Only Common Sense: Are Your Favorite Customers Holding You Back?

12/22/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Some of your best customers are your worst problems. You know the ones I’m talking about, those who have been with you forever, supported you from the beginning, know how you work, and, if you’re honest, treat you like an employee instead of a partner. They call you at all hours, squeeze every nickel, demand miracles, and then act like you owe them for the privilege of their business.

Global PCB Connections: Understanding Your Fabricator’s Capabilities (or Niche)

10/08/2025 | Markus Voeltz -- Column: Global PCB Connections
Not every PCB fabricator is a good fit for every design. This is something many seasoned OEMs and greenhorn designers learn the hard way. The industry is full of talented board shops: global giants, regional specialists, niche fabricators, and everything in between. But even the best shop can fail a job if it's not the right fit for that specific board, volume, or customer requirement.
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