Share on:

Share on LinkedIn Share on X Share on Facebook Share with email

Testimonial

"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."

Julia McCaffrey - NCAB Group

Suggested Items

It’s Only Common Sense: Stop Playing Small—Act Like a Giant

12/01/2025 | Dan Beaulieu -- Column: It's Only Common Sense
When you walk into a room, what do people see? Do they see someone who belongs or someone who’s apologizing for showing up? I’ve been around this industry long enough to know that perception is power. If people think you’re big, you are. If they think you’re small, you’ll stay small. Here’s the kicker: Your headcount, revenue, and square footage don’t define you; your attitude does. I’ve seen 10-person companies dominate markets and 500-person shops shrink into irrelevance.

The Heart of the Electronics Industry Beats in Guanajuato: Salomon Ceballos

11/26/2025 | Lorena Villanueva, Global Electronics Association Mexico
Technological revolutions aren’t only measured in gigabytes, robots, or PCBs. They're also measured in people. In Guanajuato, the most strategic resource being built is not machinery, but talent. At the center of this transformation is Salomón Ceballos, general director of the State Training Institute (IECA). What makes IECA unique isn’t just its facilities, it’s its approach. Unlike most training institutes under the Education Department, IECA is part of Guanajuato’s Ministry of Economy, and that changes everything.

Mexico's Evolving Trade Landscape for Electronics

11/26/2025 | Yazmin Elizabeth Gonzalez Vazquez, State of Guanajuato
The electronics industry is one of the strongest pillars of global trade, generating more than $580 billion annually in EMS companies. It drives innovation in automotive, telecommunications, medical devices, and clean energy. The U.S. Census Bureau reports that Mexico has consolidated its position as a strategic hub in North America. Mexico exports more than $100 billion in electronics each year, employs over 330,000 specialized workers, and ranks among the top five global exporters in several categories.

The Marketing Minute: Get Out of Your Lane—Electronics Marketing Needs Bold Moves

11/19/2025 | Brittany Martin -- Column: The Marketing Minute
I started skateboarding recently. It’s an unexpected hobby for someone who spends most of her day in marketing meetings, analytics dashboards, and editorial calendars. It’s awkward, humbling, and wildly out of my lane, but that’s exactly why it’s been so energizing: It forces me to redefine what I think I’m capable of.

It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition

11/03/2025 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”
Copyright © I-Connect007 | IPC Publishing Group Inc. All rights reserved. Log in