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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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CONFIDEE Welcomes Craig Haywood to the Team
March 20, 2023 | CONFIDEEEstimated reading time: 1 minute

CONFIDEE your compliant printed circuit partner is proud to announce the appointment of Craig Haywood as Operations Manager. “With nearly three decades of experience in PCB manufacturing, Craig brings a wealth of knowledge and expertise to our team”, says CEO Vidar Olsen.
CONFIDEEs foundation is a transparent and long-term partnership with our partners.
“As an industry veteran with extensive experience in PCB technology, Craig will ensure that we can further build close and personal relationships with our partners. With Craig on board, we are taking partnerships to the next level”, says Olsen.
The combination of an advanced IT system and highly experienced and skilled human resources create a powerful synergy.
“We have worked tirelessly to create, ID, our compliance technology software, streamlining and digitalizing the PCB supply chain, protecting our partners' data. By leveraging compliance technology and combining it with human resources like Craig, we are taking a small step in increasing our team, but a significant move towards improving the industry” says Olsen.
Craig Haywood is equally enthusiastic about joining the team.
"I am thrilled to be part of a company that has a strong commitment to learn, build and share competence and technology. They have a clear focus on developing solutions which create value prepositions for their partners and finding new ways to make the work-day easier and more transparent", he says.
"For me, it's all about the people, the culture, and respect in relation to how you do business and how you treat people, always with a goal to do better, and make a difference as a person, friend, colleague and partner”, Haywood concludes.
With Craig Haywood's appointment as Operations Manager, the Operations department consists of Asle Høibybråten, Craig Haywood and Yik Chuang Tang and more people are on the way.
“We are ready to take the industry to the next level, being agile, transparent, and humble to those who have placed their trust in CONFIDEE,” says Olsen.
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Considering the Future of Impending Copper Tariffs
07/30/2025 | I-Connect007 Editorial TeamThe Global Electronics Association is alerting industry members that a potential 50% tariff on copper could hit U.S. electronics manufacturers where it hurts.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
American Made Advocacy: A Growing Presence in Washington in Turbulent Times
07/29/2025 | Shane Whiteside -- Column: American Made AdvocacyLast month, PCBAA held its fourth annual meeting in Washington, D.C. It was our largest gathering to date and included speakers from the House and Senate, the Department of Commerce, and OEMs Lockheed Martin, RTX, and Northrop Grumman. We also spent a day on Capitol Hill educating lawmakers and their staff about the importance of a secure domestic microelectronics supply chain.
TSMC’s Dr. C.C. Wei and Dr. Mark Liu to Receive SIA’s Highest Honor
07/28/2025 | SIAThe Semiconductor Industry Association (SIA) announced Dr. C.C. Wei, TSMC’s Chairman and CEO, and Dr. Mark Liu, TSMC’s Former Chairman and Former President & Co-CEO, have been selected as the 2025 co-recipients of our industry’s highest honor, the Robert N. Noyce Award.
Beyond Recycling: Reshaping Sustainability in Electronics
07/24/2025 | Marcy LaRont, PCB007 MagazineEnvironmental sustainability, especially for carbon-intensive industries like electronics manufacturing, means businesses are often plagued with various reporting requirements that don’t necessarily address the root problem. To that end, SERI and the Global Electronics Association are teaming up to reshape sustainability in electronics.