American Made Advocacy: A Growing Presence in Washington in Turbulent Times
Punching Out: M&A North American PCB and EMS Deals for the First Half of 2025
10 Steps to Outstanding
September 6, 2023 | Dan Beaulieu, D.B. Management GroupEstimated reading time: Less than a minute
So often when I talk to PCB shop owners, they ask me how they can be outstanding. How can they position their own company to stand out from the crowd? That’s because one of the issues PCB shops face these days is they all seem to be alike. While they used to be judged and differentiated based on performance, now they all have very good quality.
I am both pleased and disappointed by this question of how to be outstanding. I’m pleased because the owners are finally getting around to doing some branding, positioning, and marketing; I’m disappointed that it took so long. But, better late than never, right?
I love this subject; I live, eat, and breathe it. I make my living by talking, preaching, and sometimes screeching about it. I want to help any way I can. So, here is a list of 10 things you can do today to make your PCB company stand out from the rest.
To read this entire article, which appeared in the August 2023 issue of PCB007 Magazine, click here.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 1
07/29/2025 | Dr. Jennie Hwang -- Column: SMT Perspectives and ProspectsOver the years, I have cherished the lessons by Warren Buffett and Charlie Munger at the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska. This year, I was among the more than 40,000 who attended the May 3 meeting. Millions more from around the world, including from the UK, Germany, Japan, China, Panama, and Guatemala, tuned in remotely and via CNBC’s livestream.
Mesa West, Advanced West Announce Strategic Partnership
06/15/2025 | I-Connect007Mesa West is proud to announce that they have officially joined forces with Advanced West. This strategic partnership brings together two industry leaders, uniting strengths to better serve customers through enhanced capabilities, expanded offerings, and continued commitment to quality.
The French Oil Mill Machinery Company Celebrates 125 Years of Innovation and Manufacturing Leadership
05/28/2025 | The French Oil Mill Machinery CompanyThe French Oil Mill Machinery Company marked its 125th anniversary this week, celebrating a rare legacy of continuous family ownership and manufacturing innovation.
North American EMS Industry Shipments Up 0.2% in April
05/28/2025 | IPCIPC announced the April 2025 findings from its North American Electronics Manufacturing Services (EMS) Statistical Program. The book-to-bill ratio stands at 1.41.
Mycronic High Flex Changes Division Name to PCB Assembly Solutions
05/20/2025 | MycronicMycronic AB, the leading Sweden-based electronics assembly solutions provider, announced that its division formerly known as High Flex will now operate under the name PCB Assembly Solutions.