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So often when I talk to PCB shop owners, they ask me how they can be outstanding. How can they position their own company to stand out from the crowd? That’s because one of the issues PCB shops face these days is they all seem to be alike. While they used to be judged and differentiated based on performance, now they all have very good quality.
I am both pleased and disappointed by this question of how to be outstanding. I’m pleased because the owners are finally getting around to doing some branding, positioning, and marketing; I’m disappointed that it took so long. But, better late than never, right?
I love this subject; I live, eat, and breathe it. I make my living by talking, preaching, and sometimes screeching about it. I want to help any way I can. So, here is a list of 10 things you can do today to make your PCB company stand out from the rest.
To read this entire article, which appeared in the August 2023 issue of PCB007 Magazine, click here.
