Global Citizenship: Together for a Perfect PCB Solution
Smart Automation: Odd-form Assembly—Dedicated Insertion Equipment Matters
Nolan’s Notes: Everyone Has Their Eye on India
Austin American Technology Creates Buzz with Justin Worden’s 1st SMTA Presentation
September 7, 2023 | Austin American Technology (AAT)Estimated reading time: 1 minute
Justin Worden, the dynamic Global Sales and Marketing Director at Austin American Technology (AAT), is no stranger to creating a buzz in the electronics industry. Known for his engaging presence on social media platforms, Worden and AAT have gained recognition for their unconventional marketing strategies. This reputation was once again validated at the recent Surface Mount Technology Association (SMTA) - High Reliability Cleaning and Conformal Coating Conference in Dallas, TX.
The High Reliability Cleaning and Conformal Coating Conference, held biennially, features personal development and educational presentations by some of the electronics industry's foremost cleaning and conformal coating specialists. Worden joined the ranks of these experts as a presenter, accompanied by AAT President Todd Rountree and AAT Founder & CTO Steve Stach.
Worden's presentation diverged from the conventional format typically seen at such events. Instead of a solo presenter clicking through a PowerPoint, attendees experienced a unique and engaging session. The presentation began with a touch of humor, courtesy of technical difficulties with not one, but three malfunctioning microphones. Worden transitioned into an interactive style reminiscent of a late-night talk show host. The audience was treated to an energetic panel discussion, resembling a celebrity interview with Rountree and Stach.
Initial feedback from attendees was appreciation for hosting such an enthusiastic and memorable presentation. For many young engineers in the audience, the highlight of their week in Dallas, TX, was the opportunity to interact with Steve Stach, a pioneer in the industry. Others enjoyed the chance to reconnect with old friends.
As anticipated, Worden delivered a highly impactful experience during his inaugural SMTA presentation. His ability to engage and inspire left a lasting impression on all in attendance, further solidifying his reputation as a forward-thinking industry influencer.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/12/2025 | Marcy LaRont, I-Connect007We may be post-Labor Day, but it is still hot-hot-hot here in the great state of Arizona—much like our news cycles, which have continued to snap, crackle, and pop with eye-raising headlines over this past week. In broader global tech news this week, AI and tariff-type restrictions continues to dominate with NVIDIA raising its voice against U.S. lawmakers pushing chip restrictions, ASML investing in a Dutch AI start-up company to the tune of $1.5 billion, and the UAE joining the ranks of the U.S. and China in embracing “open source” with their technology in hopes of accelerating their AI position.
IPS, SEL Raise the Bar for ENIG Automation in North America
09/11/2025 | Mike Brask, IPSIPS has installed a state-of-the-art automated ENIG plating line at Schweitzer Engineering Laboratories’ PCB facility in Moscow, Idaho. The 81-foot, fully enclosed line sets a new standard for automation, safety, and efficiency in North American PCB manufacturing and represents one of the largest fully enclosed final finish lines in operation.
Dan Feinberg on Walt Custer: Remembering an Extraordinary Business Associate and Friend
09/09/2025 | Dan Feinberg, Technology Editor, I-Connect007The passing of Walt Custer marks the end of an era for all those who knew him and were helped and impressed by his presence, both personally and professionally. Walt's life was characterized by his unwavering commitment to the industry, his profound wisdom and willingness to share it, and his infectious enthusiasm for everything he did.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/05/2025 | Andy Shaughnessy, I-Connect007It’s almost fall here in Atlanta, and that means that the temperature is finally dropping. And it quit raining! It’s been raining since March, and I’m so over it, as the social influencers say. Last night we grilled out on the deck, and it wasn’t hot, and we didn’t get rained on. Life is good. It was a busy week in the industry. In this installment of my must-reads, we say goodbye to Walt Custer, the man who made PCB data points interesting for the rest of us.
UHDI Fundamentals: UHDI Technology and Industry 4.0
09/03/2025 | Anaya Vardya, American Standard CircuitsUltra high density interconnect (UHDI) technology is rapidly transforming how smart systems are designed and deployed in the context of Industry 4.0. With its capacity to support highly miniaturized, high-performance, and densely packed electronics, UHDI is a critical enabler of the smart, connected, and automated industrial future. Here, I’ll explore the synergy between UHDI and Industry 4.0 technologies, highlighting applications, benefits, and future directions.