DigiKey Announces Global Partnership with Super Low Power IC Provider Ambiq
November 2, 2023 | Digi-KeyEstimated reading time: 1 minute
DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment, announced that it has partnered with Ambiq to distribute their ultra-low power semiconductors globally.
DigiKey has partnered with Ambiq to offer their low-power IC solutions, including the Apollo4 Blue Plus, which enables Bluetooth®️ Low Energy (BLE), graphics, and audio for always-connected IoT endpoints.
Through the new partnership, DigiKey is now stocking Ambiq's Apollo4 Blue Plus. With one of the lowest dynamic powers for microcontrollers currently on the market, the new SoC allows designers of next-generation wearables and battery-operated smart devices to accelerate their innovation.
"DigiKey is pleased to add Ambiq to our core supplier line card," said David Stein, vice president, semiconductors at DigiKey. "As a leader in low-power SoC solutions, Ambiq has raised the bar with their new MCU & SoC, and we're excited to support designers, engineers and builders globally as they work with these innovative solutions to accelerate progress."
The Apollo4 Blue Plus is a 4th generation system processor solution built upon Ambiq's proprietary Subthreshold Power-Optimized Technology (SPOT®) platform. The device's complete hardware and software solution enables current and future battery-powered endpoint devices to achieve a higher level of intelligence without sacrificing battery life.
The Apollo4 Blue Plus with Bluetooth Low Energy has more than enough compute and storage to handle complex AI algorithms and neural networks, always-on voice recognition, and display capability for smooth graphics.
"Ambiq shares the same value of meeting and exceeding customer's expectations with DigiKey," said Mike Kenyon, vice president of sales and business development at Ambiq. "We're excited to partner with DigiKey to offer our portfolio of ultra-low power, AI-enabled semiconductor solutions to help ease the customer's search for the best electronic components in one place."
Suggested Items
Foxconn Joins Hands with 30 Suppliers to Reduce Carbon Emissions by 15,000 Tons in Two Years
04/09/2025 | FoxconnHon Hai Technology Group, the world’s largest technology manufacturer and service provider, has participated in climate actions such as CA100+ and RE100 in recent years and pledged to achieve net zero emissions by 2050.
It’s Only Common Sense: Being Your Customer’s Expert—The Key to Consultative Sales
04/07/2025 | Dan Beaulieu -- Column: It's Only Common SenseWith successful sales, one phrase remains true: "Be your customer’s expert." Gone are the days of transactional sales where the buyer knows what they want, and your job is to provide it. Today, successful salespeople position themselves as trusted consultants, advisors, and experts. The key lies in mastering the art of consultative sales. Here’s what that means and how to adopt these principles to transform your sales approach and build long-term, fruitful relationships.
BrainChip Partners with RTX’s Raytheon for AFRL Radar Contract
04/03/2025 | BUSINESS WIREBrainChip Holdings Ltd, the world’s first commercial producer of ultra-low power, fully digital, event-based, neuromorphic AI, today announced that it is partnering with Raytheon Company, an RTX business, to service a contract for $1.8M from the Air Force Research Laboratory on neuromorphic radar signaling.
My Top 10 Highlights from IPC APEX EXPO 2025
04/03/2025 | Chris Mitchell, IPC VP, Global Government RelationsEvery year, I am reminded what an exciting and fast-paced whirlwind IPC APEX EXPO is—the friends you run into, the new people you meet, the innovations you encounter, and the fascinating discussions you dive into. It’s certainly true that our industry is driven by searchers and problem-solvers, creating endless opportunities at APEX EXPO to connect, collaborate, and shape the future.
GlobalFoundries Certifies Ansys Lumerical Photonic Design Tools for GF Fotonix™ Platform
03/27/2025 | PRNewswireAnsys and GlobalFoundries collaborated to certify four Ansys photonic solvers, empowering engineers to simulate passive and active photonic components with high-fidelity in the GF Fotonix platform.