Thailand Smartphone Market Makes a Comeback in 3Q23, Shipping Almost 4 Million Units
December 18, 2023 | IDCEstimated reading time: 1 minute
According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, Thailand’s smartphone market saw initial signs of a recovery in 3Q23 after six consecutive quarters of annual decline as the market grew 1.6% year-over-year (YoY) and 8.3% quarter-over-quarter (QoQ).
Growth was particularly strong in the premium segment (US$1,000+) which grew 25.9% YoY driven by new model launches such as Apple’s iPhone 15 series and Samsung’s Galaxy Z Flip5 and Galaxy Z Fold5. The mid-range (US$200
OPPO rose to first place due to its mid-to high-end Reno 10 Series, various new low-end model launches, and partnerships with telcos. Samsung, in second place, focused on the premium segment with its new foldable range as well as the mid-range segment with the Galaxy A series. Apple remained firmly in third with an increase in total shipments from both new models and previous generation models.
The share of 5G smartphones increased to 46%, up from 38% in 3Q22 and 37% in 2Q23, driven by the increased launches and shipments of 5G Android models in the mid-range to lower-end segments as well as increased shipments in the premium segments.
“The Thai smartphone market is expected to round off 2023 with a high single-digit decline for the full year. Nevertheless, in 3Q23 the market experienced initial signs of a recovery with increasing consumer confidence and retail spending in the overall economy. The Thai smartphone market is expected to gradually bounce back as the country enters the year-end season and the economy picks up steam from the government’s planned stimulus policies in the coming quarters,” said Apirat Ratanavichit, Research Analyst at IDC Thailand.
Suggested Items
Omdia: OLED Monitor Display shipments to surge by 123% YoY as Top Brands Embrace its Technology in 2024
05/09/2024 | PRNewswireOLED monitor display shipments significantly increased in 2023, following an upsurge of 415% year-over-year (YoY), according to Omdia's Monitor Display & OEM Market Tracker. This trend is set to continue with Omdia forecasting a 123% YoY increase in 2024, reaching 1.84 million units, driven by industry leaders Samsung Display and LG Display.
IDTechEx Report: Illuminating the Future of Lidar in Automotive
05/09/2024 | PRNewswireIn the rapidly evolving landscape of Advanced Driver-Assistance Systems (ADAS) and autonomous driving, sensor technologies have emerged as a pivotal force driving innovations in the automotive industry.
Sondrel Awarded New Video Processor ASIC Design and Supply Contract
05/09/2024 | SondrelSondrel, a leading provider of ultra-complex custom chips for leading global technology brands, is pleased to announce that it has won a major ASIC design and supply contract for a next generation, video processing chip.
IDC Forecasts Slower Growth for Global Telecommunications Services Market: Could AI Help Telcos to Maintain Healthy Margins?
05/08/2024 | IDCWorldwide spending on Telecom Services and Pay TV Services reached $1,509 billion in 2023, an increase of 2.1% over 2022, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker.
Simbe Partners with Plexus to Scale Manufacturing and Meet Global Retail Demand
05/08/2024 | Globe NewswireSimbe, the leading provider of Store Intelligence™ solutions that increase retailer performance through unprecedented visibility and insights, today announced a partnership with Plexus Corp. to bring its best-in-class retail robotics-as-a-service to market quickly and at global scale.