Global PCB Connections: Rigid-flex and Flexible PCBs—The Backbone of Modern Electronics
Flexible Thinking: The Key to a Successful Flex Circuit Design Transfer
Happy’s Tech Talk #29: Bend-to-Install Semi-flex FR-4
Marcy LaRont Named I-Connect007 Executive Director
January 8, 2025 | IPCEstimated reading time: 1 minute
Marcy LaRont, a printed circuit board (PCB) industry veteran who has been working as the managing editor for PCB007 Magazine this past year, has been named executive director of the I-Connect007 group of publications, which was purchased by IPC in 2022. She succeeds Barry Matties, publisher and original founder of the I-Connect007 publications, who will continue on in an advisor capacity.
As executive director, LaRont will oversee the operations of all I-Connect007 publications and events.
LaRont began her career in PCB fabrication in the 1990s shortly upon graduating from college, learning the business organically from working in small and mid-sized manufacturing companies and plants. She previously worked for the I-Connect007 team as part of the sales group from 2007-2011.
LaRont describes coming back to the team and the industry as coming home. “I am thrilled to have the opportunity to lead this group and am excited about the future. As is true with the electronics manufacturing industry, media has also undergone continuous change over the past several years. Barry’s insight and vision have always allowed I-Connect007 to adapt and thrive with those changes. I look forward to continuing in that tradition as we examine all that our media and marketing outlets must be for our industry and our customers.”
Adds Brian Knier, IPC vice president of marketing and member success, “This is truly the end of an era. With the I-Connect007 group of publications, and CircuiTree magazine before that, Barry Matties succeeded in creating the go-to, best media source for news and information related to the electronics manufacturing supply chain worldwide. But with the end of every era, comes a new one. Marcy’s expertise in electronics manufacturing, communication, marketing and management enable her to be a strong voice for global electronics manufacturing. IPC is thrilled to welcome her to the role of executive director.”
LaRont can be reached at MarcyLaRont@ipc.org or Marcy@iconnect007.com.
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
The Marketing Minute: Staying Positive When the Market Isn’t
08/20/2025 | Brittany Martin -- Column: The Marketing MinuteIn today’s volatile electronics market, buffeted by tariffs, supply-chain shifts, and squeezed margins, it’s tempting to tighten belts and cut your marketing budget. But history shows us that the quietest brands get forgotten fastest. Staying visible is not a luxury; it’s a competitive advantage.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
07/11/2025 | Andy Shaughnessy, Design007 MagazineThis week, we have quite a variety of news items and articles for you. News continues to stream out of Washington, D.C., with tariffs rearing their controversial head again. Because these tariffs are targeted at overseas copper manufacturers, this news has a direct effect on our industry.I-Connect007 Editor’s Choice: Five Must-Reads for the Week
Reflections and Priorities: An Update to I-Connect007 Readers
06/24/2025 | Marcy LaRont, I-Connect007The electronics and manufacturing industry is evolving rapidly—with new technologies, deeper global connections, and a growing drive toward sustainability. To reflect these changes and our place in this dynamic space, we’re refreshing our brand.
The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered
06/18/2025 | Brittany Martin -- Column: The Marketing MinuteIn the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership.
Explore Thermal Management Solutions in Latest Podcast Series—New Episode Now Available
04/30/2025 | I-Connect007I-Connect007 is excited to share the latest episode in our new podcast series! In this episode, Ryan returns to discuss practical strategies for managing heat, starting early in the design planning and specification phases. After all, prevention means there’s less to mitigate later.