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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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ASC Sunstone Circuits Promotes Kelly Atay to Marketing and Sales Manager
March 4, 2024 | ASC SunstoneEstimated reading time: 1 minute
Matt Stevenson, vice-president, and general manager of ASC Sunstone, announces the promotion of long-time employee Kelly Atay to the position of marketing and sales manager. In her new role, Atay will assume the responsibility of managing the company’s customer service team and handling all marketing as well.
When making the announcement, Stevenson commented, “This promotion represents a true initiative to make the company’s customer experience the best in the industry. Besides increasing our division’s technology capabilities since becoming part of the American Standard Circuits family one of our missions is focusing on delivering outstanding customer service. There is no doubt that with her experience and talents, Ms. Atay is the right person for the job. We look forward to Kelly leading the way to providing our customers with the best service possible.”
Educational titles from ASC Sunstone:
- Podcast: On the Line with...ASC Sunstone, Designing for Reality
- The Printed Circuit Designer’s Guide to… Designing for Reality
- The Printed Circuit Designer’s Guide to… Fundamentals of RF/Microwave PCBs
- The Printed Circuit Designer’s Guide to… Flex and Rigid-Flex Fundamentals
- The Companion Guide to Flex and Rigid-Flex Fundamentals
- The Printed Circuit Designer’s Guide to… Thermal Management: A Fabricator's Perspective
Visit I-007eBooks.com to download these and other free titles.
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Rachael Temple - AlltematedSuggested Items
AI Revolutionizing Electronics Manufacturing with Burkle
04/23/2026 | Real Time with... APEX EXPOExplore the transformative impact of artificial intelligence on the electronics industry with Andy Turner, president and CEO of Burkle North America. Discover how AI is revolutionizing customer support, enhancing product development, and enabling scalable manufacturing solutions. Learn how Burkle leverages AI to optimize operations, improve customer satisfaction, and support entrepreneurs in achieving their business goals.
It’s Only Common Sense: Customers Capabilities—and Confidence
04/20/2026 | Dan Beaulieu -- Column: It's Only Common SenseI’ve been around, man! I’ve been in enough conference rooms, factory floors, and late-night airport lounges to know one thing for certain: Most companies think they lose business because they lack capability. They don’t. They lose business because they fail to inspire confidence.
Cicor Secures New Customers in Q1
04/14/2026 | CicorCicor Group recorded a strong order intake in the first quarter of 2026, in particular driven by the Aerospace & Defence (A&D) market.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica Announces Tech Day Event Dates and Agenda
04/13/2026 | Technica USATechnica USA announced today the return of its highly anticipated Tech Day events, marking the revival of a long‑standing customer engagement series. Personal invitations have been issued to customers detailing event dates, participating partners, and the technical agenda.