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Global Semiconductor Sales Increase 16.3% Year-to-Year in February
April 4, 2024 | SIAEstimated reading time: Less than a minute
The Semiconductor Industry Association (SIA) announced global semiconductor industry sales totaled $46.2 billion during the month of February 2024, an increase of 16.3% compared to the February 2023 total of $39.7 billion but a decrease of 3.1% from the January 2024 total of $47.6 billion. Monthly sales are compiled by the World Semiconductor Trade Statistics (WSTS) organization and represent a three-month moving average. SIA represents 99% of the U.S. semiconductor industry by revenue and nearly two-thirds of non-U.S. chip firms.
“Although month-to-month sales were down slightly, global semiconductor sales in February remained well ahead of the total from the same month last year, a continuation of the strong year-to-year growth the market has experienced since the middle of last year,” said John Neuffer, SIA president and CEO. “Sales in February increased on a year-to-year basis by the largest percentage since May 2022, and market growth is projected to persist during the remainder of the year.”
Regionally, year-to-year sales were up in China (28.8%), the Americas (22.0%), and Asia Pacific/All other (15.4%), but down in Europe (-3.4%) and Japan (-8.5%). Month-to-month sales were down across all markets: Asia Pacific/All Other (-1.3%), Europe (-2.3%), Japan (-2.5%), the Americas (-3.9%), and China (-4.3%).
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It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
11/03/2025 | Dan Beaulieu -- Column: It's Only Common SenseI’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”
Five Ways to Revolutionize EMS Sales With AI
10/22/2025 | Nolan Johnson, SMT007 MagazineIf you’ve been in the EMS game for any length of time, you know the sales cycle can be a challenge to navigate. It’s complex, technical, and often a marathon, not a sprint. With OEMs demanding faster turnarounds, tighter margins, and bulletproof supply chains, the pressure is on for EMS providers to stand out in a crowded field.
The Chemical Connection: The Practice of Doing Business in Foreign Lands
10/01/2025 | Don Ball -- Column: The Chemical ConnectionForeign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.