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Advanced Electronics Packaging Digest

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The Marketing Minute: The Tyranny of the Dashboard

07/08/2026 | Brittany Martin -- Column: The Marketing Minute
For years, I treated my health like a dashboard. I tracked my steps, calories, protein intake, sleep score, and resting heart rate. If a number could be attached to it, I wanted to optimize it, and I got pretty good at it. But the dashboard wasn't telling the whole story, and that was a problem. I could hit every target and still feel exhausted. I could achieve every metric while ignoring stress, recovery, and whether I actually felt healthy. Eventually, I realized I'd become less interested in my health than in producing good numbers. I had become a slave to the dashboard.

EMS Suppliers: Consider Selling Your Data as a Service

01/20/2026 | Nolan Johnson, SMT007 Magazine
As an EMS company, are you looking to separate yourself from the competitive pack in 2026? Beyond adding automation or lowering costs, you can create “stickiness” for your customers by analyzing and selling your data. Despite the growth trajectory of the EMS market in North America, core EMS offerings—such as PCB assembly, testing, quality control, and fulfillment—march toward commoditization.

In-Memory Computing: Revolutionizing Data Processing for the Modern Era

04/21/2025 | Persistence Market Research
In a world where milliseconds matter, traditional computing architectures often struggle to keep up with the massive influx of real-time data.

Cogiscan: A New Era of Leadership, Collaboration, and Innovation

04/14/2025 | Marcy LaRont, PCB007 Magazine
Cogiscan, the leading platform provider for factory data focused on the unique needs of PCBA and complex manufacturing ecosystems, has had a lot of news recently. New CEO Martin Drolet, and Benoît Ouellet, VP of technology and operations, discuss their vision for the company’s future through the transition following the retirement of the company’s founders—André Corriveau, Francois Monette, and Vincent Dubois. Martin and Benoît emphasize a commitment to customer-centricity, collaboration, and the integration of cutting-edge technology like AI, with an eye toward the unique demands of high reliability manufacturing ecosystems. These new leaders are poised to continue addressing unique challenges and bright future of the PCBA industry.

Altium Acquires Part Analytics

01/22/2025 | Altium
Altium, a global leader in electronics design systems, announced that it has completed the acquisition of Milwaukee-based Part Analytics
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