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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Mark Schulman Rocks Zuken Innovation World + integrate24
April 10, 2024 | ZukenEstimated reading time: 2 minutes
Zuken USA, Inc., a leader in electrical and electronic design software, is excited to announce that the renowned drummer and motivational speaker, Mark Schulman, will be the keynote speaker at this year's Zuken Innovation World Americas (ZIW) conference, co-located with integrate24. Scheduled for September 17-19, 2024, in the vibrant city of Cleveland, Ohio, the conference aims to bring together the brightest minds in the PCB, Wire Harness, and Digital Engineering fields.
For 30 years, Mark Schulman has been a first-call drummer for world-class rock and pop artists. He was voted "Top 3 Pop-Rock Drummers" in the Modern Drummer Reader's Poll in 2014 and has played four record-breaking world tours with P!NK. Mark's resume is a "Who's Who" of international rock and roll royalty including acts such as Cher, Billy Idol, Foreigner, Sheryl Crow, Stevie Nicks, Beyoncé and many other world-class artists.
Great performers in business are called rockstars, but true rockstars can teach the business world a lot about leadership, teamwork, resilience, engagement, and performing at the highest levels. Schulman's ultra-high-energy presentation is where music, video, audience interaction, and the secrets of rockstar performance collide. He inspires audiences to hack the rockstar attitude embracing these five words– there are no small moments. Mark's keynote shows the audience how creating an attitude shift–and viewing what they're doing everyday as a performance–will literally change lives.
"This year's Zuken Innovation World Americas, co-located with integrate24, promises to be an exceptional gathering of minds and talents," said Bob Potock, Vice President of Marketing at Zuken USA, Inc. "Having Mark Schulman join us as the keynote speaker underscores our commitment to providing leading-edge technological education and insights while inspiring our attendees to achieve successes in their professional and personal lives."
The collaboration between ZIW and integrate24 highlights a unique opportunity for engineering professionals to explore the latest trends, technologies, and challenges in electrical and electronic design and integration, digital engineering, systems engineering, and model-based design. Attendees can expect a comprehensive agenda comprising seven concurrent learning tracks along with free product training and product certification. Also of note, the second annual World Championships of Systems Architecture and Modeling will take place during the event.
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"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Zuken Launches GENESYS 2026 to Broaden Access and Improve MBSE Workflows
04/28/2026 | ZukenZuken announced GENESYS 2026, the latest version of its model-based systems engineering platform, with updates designed to improve performance, expand access to model-based information, and enhance the day-to-day modeling experience for engineering teams.
Zuken Announces Digital Assembly Workflows for Harness Manufacturing
03/31/2026 | ZukenZuken announced the expansion of its Assembly Task Manager plugin for E3.series to support digital assembly workflows for harness manufacturing, helping manufacturers standardize how assembly instructions are created and executed.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
03/13/2026 | Nolan Johnson, I-Connect007Cue up “The Final Countdown, the monster ’80s hit song by Swedish band Europe, because it’s almost APEX EXPO week. Side note: When it comes to rock anthems, I’m more of an “Eye of the Tiger” man, myself. Some folks are already arriving in Anaheim, as standards development committee work starts as early as tomorrow. The show continues through Thursday, March 19.
Zuken Releases Harness Builder for E3.series 2026 for Wire Harness Manufacturing
03/11/2026 | ZukenZuken USA announced the release of Harness Builder 2026, the latest version of its wire harness manufacturing software.
Zuken Unveils Panel Builder 2026 for E3.series to Advance Connected Manufacturing
12/02/2025 | ZukenZuken announced the release of Panel Builder 2026 for E3.series, the latest update to its advanced manufacturing design platform within the E3.series suite.