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"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."

Julia McCaffrey - NCAB Group

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The Marketing Minute: Blink and You'll Miss It … and Other Problems With One-shot Marketing

02/11/2026 | Brittany Martin -- Column: The Marketing Minute
One ad. One social post. One podcast episode. One interview. For some companies, marketing means picking one of these, doing it once, and calling it done. The problem is that this approach no longer reflects how audiences actually consume information, especially in technical industries. Attention spans are short, feeds move fast, and newsletters stack up. It’s a universal truth in advertising and marketing that seeing something once is rarely enough to register, let alone remember. Yet marketing efforts are still often treated as if one appearance should do the job.

Nolan’s Notes: Five Key Changes to APEX EXPO

02/05/2026 | Nolan Johnson -- Column: Nolan's Notes
This month, we devote our issue of SMT007 Magazine to previewing the upcoming APEX EXPO, March 16–20, in Anaheim, California. APEX EXPO stays in Anaheim until 2029, so, geographically, things are stable, but topically, changes are afoot. Here are five ways the trade show is changing for the better this year.

The Marketing Minute: Same Trade Show, Stronger Story

01/14/2026 | Brittany Martin -- Column: The Marketing Minute
Every year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?

Hanshow, Cambridge Partner on Hybrid Wireless AI Research

12/26/2025 | BUSINESS WIRE
Hanshow, a global leader in electronic shelf labels (ESL) and digital store solutions, has entered into a multi-year research collaboration with the University of Cambridge, one of the world’s most prestigious academic institutions.

Real Time with... productronica 2025: Navigating Changes in the EMEA Market—Insights from Ventec Experts

12/10/2025 | Real Time with...productronica
Ventec's Mark Goodwin and Pesh Patel explore the EMEA market's structural changes, including Panasonic's factory closure and its effects on laminators. They discuss the transition to low DK glass and the influence of the AI boom. Mark highlights the need for effective inventory management, while Pesh presents the glass-free revolution, showcasing new materials and resin technologies that improve performance and expand applications beyond traditional circuit boards.
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