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"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."

Julia McCaffrey - NCAB Group

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Nolan’s Notes: Is Mexico the Pulse of Electronics in the Americas?

11/04/2025 | Nolan Johnson -- Column: Nolan's Notes
Last year, I attended SMTA Guadalajara, where I saw the results of the Mexican investment in electronics manufacturing. The U.S. was still operating under the Biden administration, and while Mexican EMS companies had expanded capacity to support EV manufacturing, the demand dropped significantly. In my conversations at the show, the sentiment was one of patience. They knew the EV business would likely come back. However, they didn’t expect an overhaul of U.S. trade agreements and tariffs that would shift a more diversified portfolio in Mexico’s direction.

It’s Only Common Sense: Selling to Today's Generation of Buyers

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IPC President's Award: Barry Matties

04/21/2025 | Pete Starkey, I-Connect007
The IPC President’s Award is given to IPC members who have exhibited ongoing leadership in IPC and have made significant contributions of their time and talent to the association and the electronic interconnect industry. Individuals can receive this award only once. Barry Matties has been a leading global force in publishing content about the electronics industry for nearly 40 years. He began his publishing career as a co-founder of CircuiTree Magazine in 1987, which became the leading printed trade journal serving the PCB industry.

The Marketing Minute: Strategic Short-form Content Builds Brand Momentum

04/17/2025 | Brittany Martin -- Column: The Marketing Minute
Last month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.
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