Standard of Excellence: Delivering Excellence—A Daily Goal
Knocking Down the Bone Pile: Tin Whisker Mitigation in Aerospace Applications, Part 3
The Knowledge Base: Building the Workforce of Tomorrow With EMAC
Yamaha Appoints Shuichi Imai New European Sales General Manager for Surface-mount Equipment Portfolio
July 2, 2024 | Yamaha Robotics SMT SectionEstimated reading time: 1 minute
Yamaha Robotics SMT Section is welcoming Shuichi Imai as the newly appointed Sales General Manager for Europe, working from the company’s branch office in Neuss, Germany.
An experienced sales manager, Mr Imai has been with Yamaha for 12 years. His knowledge of the EU market comes from having provided sales support for the region, from Japan, since 2020. He first joined the company’s SMT Section in 2012 as sales for Japan, subsequently managing sales in Korea from 2015 until taking over support for EU sales.
“The Yamaha SMT portfolio enjoys a great reputation, bringing speed, precision, efficiency, and the latest technologies to production lines all over the world,” said Mr Imai. “Our success in Europe continues to grow, as everywhere, and I aim to build on the well-established trust of our customers and distribution partners in the region.”
“We know Imai-san well, having worked with him as one of our main contacts in Japan for the past four years, and we are now looking forward to cooperating directly as we continue to strengthen our position here,” commented Ai Nagakubo, Branch Manager of Yamaha Robotics European headquarters. “We hope he will enjoy his new role and we expect to achieve many successes together through our combined energy and enthusiasm.”
Mr Imai will manage direct sales of the Yamaha surface-mount assembly equipment portfolio and will support the company’s distributors, which are active in all territories in the region. The portfolio includes screen printers, mounters, and inspection systems such as SPI and AOI, as well as intelligent-factory software tools such as dashboard, middleware system for MES connection,, and productivity boosting accessories and innovations. Together, these comprise the 1 STOP SMART SOLUTION that delivers state-of-the-art capabilities and lets customers efficiently build, optimize, and scale their electronic manufacturing capabilities.
Share on:
Suggested Items
Horizon Sales Hosts Successful 2025 Tech Days Event Featuring Live Demos and Cutting-Edge Equipment
06/21/2025 | Horizon SalesHorizon Sales, a premier manufacturers’ representative and distributor for the electronics assembly industry, successfully concluded its 2025 Tech Days event, welcoming more than 60 customers and 21 supplier partners over the course of two engaging days.
It’s Only Common Sense: Why Sales Teams Fail (and How to Fix Them)
06/22/2025 | Dan Beaulieu -- Column: It's Only Common SenseIn sales, success is never a given. Despite best intentions, the most well-resourced sales teams can stumble. Understanding why is the first step toward creating a high-performing sales force. Here are the main reasons sales teams fail—and actionable strategies to fix them.
SolderKing’s Successful Approach to Modern Soldering Needs
06/18/2025 | Nolan Johnson, I-Connect007Chris Ward, co-founder of the family-owned SolderKing, discusses his company's rapid growth and recent recognition with the King’s Award for Enterprise. Chris shares how SolderKing has achieved these award-winning levels of service in such a short timeframe. Their secret? Being flexible in a changing market, technical prowess, and strong customer support.
It’s Only Common Sense: The Power of Storytelling in Sales
06/09/2025 | Dan Beaulieu -- Column: It's Only Common SenseIn sales, few tools are as powerful as storytelling. While data, metrics, and features may appeal to the logical mind, stories can connect on an emotional level. A well-told story can turn a hesitant prospect into a loyal customer. Let’s explore the transformative impact of storytelling in sales and how it can become your ultimate advantage.
MVTec Takes a Giant Step Forward in Expanding its International Footprint
06/05/2025 | MVTec Software GmbHMVTec Software GmbH, a leading international provider of machine vision software, continues to drive the expansion of its global presence. After opening a new sales office in the Benelux region in March of this year, the company has now added two more locations. On June 1, MVTec established a sales office on the Iberian Peninsula and a subsidiary in South Korea.