Connect the Dots: Designing for the Future of Manufacturing Reality—Surface Finish
The Pulse: Caught in the Crosshatch—A Cautionary Tale of Detective Work
Fresh PCB Concepts: Designing PCBs for Harsh Environments—Reliability Is Engineered Upstream
Infineon Receives German Brand Award for 'Corporate Brand of the Year'
July 15, 2024 | InfineonEstimated reading time: 2 minutes
Infineon Technologies AG received the German Brand Award in the renowned “Best of Category” as “Excellent Brands – Corporate Brand of the Year”. The German Council of Design recognizes Infineon’s exceptional brand development, highlighting the company’s dedication to establishing a consistent brand that harmonizes seamlessly with its corporate strategy.
“To receive the German Brand Award as Corporate Brand of the Year is a special recognition for Infineon’s brand development over the past years,” said Andreas Urschitz, Member of the Management Board and Chief Marketing Officer of Infineon. “We are a global technology and thought leader with a clear vision and decisive actions. As a company, we are dedicated to driving decarbonization and digitalization through our solutions and in our business areas, together with our customers and partners. This commitment is deeply rooted in our corporate strategy, our brand, and within the entire global Infineon team.”
The award underlines Infineon’s commitment to excellence and innovation in brand strategy and design. It also reflects a strategic and decisive approach in the brand and corporate strategy, which ultimately enhances the company’s market presence with its audience.
The jury of the German Brand Award, which consists of members of the German Council of Design, acknowledged Infineon’s brand identity that resonates with its target audience while continuously staying true to its core values and vision. The jury's statement states: “Infineon has been a strong brand for 25 years – and also ‘Corporate Brand of the Year’ in 2024. The semiconductor manufacturer has decisively developed its strategy and design to link the brand even more closely with the corporate strategy. The close integration, including vision, mission and values, is exemplary and contributes to an outstanding positioning. Only a few companies in the competitive arena have such a consistent and distinctive brand. The dedicated 360-degree brand development and, above all, implementation is credible and has a high unique selling point.”
The German Brand Award is the award for successful brand management, initiated by Germany's design and brand authority. Judged by a top-tier jury of experts from brand management and brand science, the German Brand Award discovers, presents and honors unique brands and brand makers.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
It’s Only Common Sense: No One Is Buying Because Your Brand Is Boring
01/12/2026 | Dan Beaulieu -- Column: It's Only Common SenseYour brand isn’t struggling because of its pricing, website, or competitors. It’s struggling because it’s boring. You’ve blended into the beige background of your industry. You’re safe, polite, professional, and invisible. Committees terrified of offending anyone design most marketing today. The result? Vanilla messages that don’t inspire or excite, and that sell nothing. You can almost hear the fear in the slogans: “committed to excellence,” “partnering for success,” “quality you can trust.”
Following Merger, Top PCB Manufacturers Celebrate Industry’s Most Complete Solution With Brand Refresh
01/08/2026 | ASC SunstoneBuilding on the success of their 2023 merger, two of the nation’s leading printed circuit board manufacturers — American Standard Circuits and Sunstone Circuits — have united under a shared brand family: ASC. Now known as American Standard Circuits (ASC) and ASC Sunstone respectively, the change reflects a shared legacy of innovation, engineering excellence, and the expanded capabilities now available to customers across industries.
The Marketing Minute: New Year, New Marketing Momentum
12/17/2025 | Brittany Martin -- Column: The Marketing MinuteEvery January, we all make the same promises: "This is the year I get in gear. This is the year I move more. This is the year I stop coasting and start doing things with intention." Well, here’s a thought: If you’re putting energy into a “new you,” your marketing could use the same treatment.
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
Nolan’s Notes: The Interconnectedness of a Global Supply Chain
08/04/2025 | Nolan Johnson -- Column: Nolan's NotesYou may recall when I’ve discussed the research and development of a particular magazine issue topic and how, at times, I’ve pivoted at the last minute because of what I learned from the information I’ve gathered. This month, my original focus was on cultivating your brand, but the more I investigated the topic, the more my subject experts leaned toward international supply chain strategies. Not surprisingly, these two disparate topics are far more interrelated than they might seem.