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It’s Only Common Sense: Selling to Today's Generation of Buyers

06/30/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Millennials and Gen Z hold significant purchasing power and influence in industries worldwide. Selling to them requires adapting to their unique preferences, behaviors, and values, and exploring their buying habits, embracing their emphasis on social values, and mastering digital communication. Unlike previous generations, they prioritize experiences, sustainability, and value.

Standard of Excellence: Delivering Excellence—A Daily Goal

06/25/2025 | Anaya Vardya -- Column: Standard of Excellence
Delivering excellence consistently across all touchpoints is essential for organizations aiming to build trust, foster customer loyalty, and maintain their brand reputation. This requires a strategic approach encompassing uniform messaging, standardized service protocols, employee training, performance monitoring, and seamless integration across platforms.

Safran, Pen Aviation Sign Partnership, Marking First Export Success for New Compact Optronic Systems

06/20/2025 | Safran Electronics & Defense
Pen Aviation, a leading drone systems developer both in France and in Asia, and Safran Electronics & Defense are pleased to announce the signing of an addendum to their partnership, building on the Memorandum of Understanding (MoU) initially signed in 2024, which laid the foundation for a strategic collaboration to advance the Unmanned Aerial Vehicle (UAV) sector.

The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered

06/18/2025 | Brittany Martin -- Column: The Marketing Minute
In the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership.

Adeon Technologies Signs Agreement as Distribution and Service Partner for PMT Global

06/13/2025 | Adeon Technologies BV
Adeon Technologies has signed an agreement as Distribution and Service partner with PMT Global from Germany for its high precision measurement range of products. 
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