American Made Advocacy: A Growing Presence in Washington in Turbulent Times
Punching Out: M&A North American PCB and EMS Deals for the First Half of 2025
Avnet Launches New Brand to Consolidate Embedded Compute Options
July 19, 2024 | AvnetEstimated reading time: 2 minutes
Avnet announces the launch of a new product brand Tria™ and corresponding business called Tria Technologies to consolidate its compute design and manufacturing. The Tria brand will be the new name for embedded compute boards, systems and associated design and manufacturing services at Avnet.
“The new brand embodies Avnet’s unique ability to deliver standalone modular embedded compute solutions in a world where OEMs are increasingly looking to move from their own chip-down manufacturing to part- or full- pre-made embedded compute platforms,” said Thomas Staudinger, president of Embedded Solutions, Avnet. “It brings together all of Avnet’s compute design and manufacturing capabilities under one brand.”
The Tria Technologies team will design and manufacture standard embedded compute products, and will make custom designs for customer projects. Tria products and services get customers from design to mass production in much shorter time, with improved products and reduced risk to their business model. The Tria modules can be used “as-is” in a product design, or as a starting point for customization. The modules unlock huge computing potential for OEMs that would otherwise have to either start from scratch, or compromise in product design by using an off-the-shelf compute product.
“Tria products and services add significant value for Avnet customers and are a differentiator for the company’s supplier partners,” said Phil Gallagher, Avnet CEO. “As more OEMs look to offload risk and outsource complex manufacturing, they are moving to a modular approach with minimal compromise in size or capability. Avnet, through Tria, is uniquely positioned to help customers deliver on this strategy.”
The Tria brand represents design and manufacturing capabilities and teams all over the world, including the Americas, Europe and Asia. It builds on Avnet’s established market-leading embedded compute and advanced applications solutions, with in-house design and manufacturing campuses in Europe and extended design and manufacturing capabilities in North America and Asia.
“By bringing these teams together under one new global brand, Avnet is addressing a need we see from our customers for comprehensive embedded compute and system design and manufacturing solutions,” explained Staudinger. “Tria represents a step change in what OEMs can achieve in their product design by making it easier to leverage the latest technology and get ahead of the competition.”
The business will build on decades of experience delivering compute and system design services for OEMs on every continent, putting its technology into everything from medical devices to household appliances for globally recognized brand names. Tria’s compute modules have won accolades and recognition across the industry, collaborating closely with partners including Qualcomm Technologies, Inc. The business will remain a wholly owned subsidiary of Avnet, connected to Avnet’s global distribution network and collaborating with Avnet’s other solutions businesses.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Ansys 2025 R2 Enables Next-Level Productivity by Leveraging AI, Smart Automation, and Broader On-Demand Capabilities
07/30/2025 | PRNewswireAnsys, now part of Synopsys, announced 2025 R2, featuring new AI-powered capabilities across the portfolio that accelerate simulation and expand accessibility.
Target Condition: The 5 Ws of PCB Design Constraints
07/29/2025 | Kelly Dack -- Column: Target ConditionHave you ever sat down to define PCB design constraints and found yourself staring at a settings window with more checkboxes than a tax form? You’re not alone. For many designers—especially those newer to the layout world—the task of setting up design constraints can feel like trying to write a novel in a language you just started learning.
Zuken to Showcase Defence & Security-Focused Electronic Systems Design Solutions at DSEI 2025
07/24/2025 | ZukenZuken, a global leader in electronic and electrical design automation, will showcase its latest innovations for defence and security systems at DSEI 2025, taking place at ExCeL London from 9–12 September 2025.
Creating a Design Constraint Strategy
07/24/2025 | I-Connect007 Editorial TeamMost designers learn how to set their design constraints through trial and error. EDA vendors’ guidelines explain how to use their particular tools’ constraints, and IPC standards offer a roadmap, but PCB designers usually develop their own unique styles for setting constraints. Is there a set of best practices for setting constraints? That’s what I asked Global Electronics Association design instructor Kris Moyer, who covers design constraints in his classes.
Elementary Mr. Watson: Closing the Gap Between Design and Manufacturing
07/23/2025 | John Watson -- Column: Elementary, Mr. WatsonModern PCB designers are not merely engineers or technicians. I believe that PCB design, at its core, is an art form, and modern PCB designers should be considered artists. Beyond the technical calculations and engineering rules lies a creative process that involves vision, balance, and a passion for what we do. Like any artist who works with brush and canvas or chisel and stone, a PCB designer shapes invisible pathways that bring ideas to life. Each trace, layer, and component placement reflects thoughtful decisions that blend form, fit, and function.