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Laser Photonics Introduces Comprehensive Channel Partner Program for Streamlined Collaboration

01/21/2025 | BUSINESS WIRE
Laser Photonics Corporation (LPC), a leading global developer of laser systems for cleaning and other material processing applications, is excited to announce the launch of its new Channel Partner program.

The Marketing Minute: Building Connections in the Electronics Industry

01/16/2025 | Brittany Martin -- Column: The Marketing Minute
Welcome to the first edition of The Marketing Minute. As someone deeply immersed in the electronics industry, I’ve seen how this field is not just about circuits and semiconductors; it’s about connections—between components, ideas, and people. Marketing in this niche requires the same principles: building authentic and powerful connections.

Welcome to the Newest I-Connect007 Columnist Brittany Martin

01/14/2025 | I-Connect007 Editorial Team
In today’s fast-paced world of electronics marketing, staying ahead of the curve requires creativity, strategy, and a deep understanding of evolving trends. Enter Brittany Martin, I-Connect007’s newest columnist and the voice behind "The Marketing Minute."

Marcy LaRont Named I-Connect007 Executive Director

01/08/2025 | IPC
Marcy LaRont, a printed circuit board (PCB) industry veteran who has been working as the managing editor for PCB007 Magazine this past year, has been named executive director of the I-Connect007 group of publications, which was purchased by IPC in 2022.

Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’

12/12/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Published in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.
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