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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Brittany Martin Joins I-Connect007 Sales and Marketing Team
August 14, 2024 | I-Connect007Estimated reading time: 1 minute
I-Connect007 is pleased to announce that Brittany Martin has joined our sales and marketing team, effective July 22, 2024. Brittany brings a wealth of experience from her most recent role as a marketing coordinator for IPC/WHMA. In her new position, she will focus on elevating I-Connect007’s brand awareness and spearheading innovative marketing initiatives to strengthen partnerships within the electronics industry.
“We are thrilled to welcome Brittany to the I-Connect007 family! Her enthusiasm and positive energy make her a great addition to our team, and her expertise will be invaluable to both our internal and external marketing strategies,” said Barb Hockaday, I-Connect007’s business development manager.
Residing in Chicago, Brittany is an avid runner and dog walker and enjoys spending time outdoors with her husband and three children. She has a diverse background, having spent much of her career in higher education, where she taught persuasive writing at colleges and universities nationwide.
Prior to IPC, she successfully led the marketing department of a large screen printing company. Under her leadership, the company’s brand awareness surged, and sales doubled within two years.
With a strong grasp of the power of social media in today’s marketing landscape, Brittany is always exploring creative ways to promote partnerships and enhance customer engagement.
"Marketing is essential," Brittany emphasized. "The majority of partnership decisions are made before a company ever speaks to a sales representative. A strong marketing strategy will instantly demonstrate why I-Connect007 is the ideal partner."
Brittany is excited about collaborating with the I-Connect007 team, traveling, and creating new opportunities while fostering long-term partnerships.
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
The Marketing Minute: Your Metrics Aren’t Telling the Full Story
04/08/2026 | Brittany Martin -- Column: The Marketing MinuteIn digital marketing, we tend to rely on the same set of metrics: Average read time. Bounce rate. Session data. For years, these metrics have been the default for gauging marketing success, so it makes sense to rely on them. But in today’s privacy-first B2B environment, they’re becoming less reliable and often misleading. You’re missing part of the picture.
It’s Only Common Sense: Quoting Is Marketing, So Treat It That Way
04/06/2026 | Dan Beaulieu -- Column: It's Only Common SenseMost companies think marketing is what happens before the quote. They rely on their website, trade show booth, LinkedIn posts, clever taglines, and email campaigns. But when the RFQ shows up, the marketing suddenly disappears, and math takes over.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
03/13/2026 | Nolan Johnson, I-Connect007Cue up “The Final Countdown, the monster ’80s hit song by Swedish band Europe, because it’s almost APEX EXPO week. Side note: When it comes to rock anthems, I’m more of an “Eye of the Tiger” man, myself. Some folks are already arriving in Anaheim, as standards development committee work starts as early as tomorrow. The show continues through Thursday, March 19.
Finding Your Marketing Niche in a Crowded PCB Industry
03/10/2026 | Richard Nichols, GreenSource EngineeringI recently made a flippant comment on LinkedIn, “All marketing and no trousers,” hinting that marketing campaigns often do not have a tangible product to market and the campaign is marketing a concept or a gut feeling. For PCB and IC substrate manufacturers, this poses a great risk for unsuccessful campaigns and the opportunity to innovate in an increasingly competitive and global landscape.
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.