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Brittany Martin Joins I-Connect007 Sales and Marketing Team
August 14, 2024 | I-Connect007Estimated reading time: 1 minute

I-Connect007 is pleased to announce that Brittany Martin has joined our sales and marketing team, effective July 22, 2024. Brittany brings a wealth of experience from her most recent role as a marketing coordinator for IPC/WHMA. In her new position, she will focus on elevating I-Connect007’s brand awareness and spearheading innovative marketing initiatives to strengthen partnerships within the electronics industry.
“We are thrilled to welcome Brittany to the I-Connect007 family! Her enthusiasm and positive energy make her a great addition to our team, and her expertise will be invaluable to both our internal and external marketing strategies,” said Barb Hockaday, I-Connect007’s business development manager.
Residing in Chicago, Brittany is an avid runner and dog walker and enjoys spending time outdoors with her husband and three children. She has a diverse background, having spent much of her career in higher education, where she taught persuasive writing at colleges and universities nationwide.
Prior to IPC, she successfully led the marketing department of a large screen printing company. Under her leadership, the company’s brand awareness surged, and sales doubled within two years.
With a strong grasp of the power of social media in today’s marketing landscape, Brittany is always exploring creative ways to promote partnerships and enhance customer engagement.
"Marketing is essential," Brittany emphasized. "The majority of partnership decisions are made before a company ever speaks to a sales representative. A strong marketing strategy will instantly demonstrate why I-Connect007 is the ideal partner."
Brittany is excited about collaborating with the I-Connect007 team, traveling, and creating new opportunities while fostering long-term partnerships.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
It’s Only Common Sense: Sales as a Team Sport
08/04/2025 | Dan Beaulieu -- Column: It's Only Common SenseAnyone who has played, or even watched, sports knows that it’s not just about scoring points or making big plays—it’s about everyone working together toward a common goal. Sales is no different. Too often, sales is considered an individual activity, with each salesperson striving to hit his or her targets. However, the reality is that sales works best when it’s treated as a team sport, with everyone working toward a common goal.
Dan’s Sales Guide: Master Your Sales Game in 2025 and Beyond
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says. But when it comes to time for companies to invest in something that will actually grow their revenue, Dan has found that their sales and marketing strategies aren’t as strong as they should be. However, there's a solution.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
The Marketing Minute: The First Step to More Sales—Marketing
07/16/2025 | Brittany Martin -- Column: The Marketing MinuteIn today’s competitive B2B landscape, marketing is no longer just a support role; it’s the starting line. Before a PO is ever submitted, marketing has already laid the foundation for the sale. These days, buyers are more informed, selective, and self-guided than ever, and marketing is how they find, evaluate, and build trust in your company.
The Marketing Minute: Wired for Trust
05/21/2025 | Brittany Martin -- Column: The Marketing MinuteWhen it comes to marketing, people aren’t looking for a sales pitch. They want useful insights from someone they trust. That’s where ethos, or credibility, plays a key role. In classic rhetoric, ethos is all about credibility, or how much trust and authority you bring to the table. In modern marketing, it’s still the secret sauce. The best part? You don’t have to be a celebrity or a Fortune 500 brand to earn it.