Knocking Down the Bone Pile: Gold Mitigation for Class 2 Electronics
Punching Out: Your Financial Preparation for a Sale
Nolan's Notes: The Next Killer App in Component Manufacturing
Brittany Martin Joins I-Connect007 Sales and Marketing Team
August 14, 2024 | I-Connect007Estimated reading time: 1 minute
I-Connect007 is pleased to announce that Brittany Martin has joined our sales and marketing team, effective July 22, 2024. Brittany brings a wealth of experience from her most recent role as a marketing coordinator for IPC/WHMA. In her new position, she will focus on elevating I-Connect007’s brand awareness and spearheading innovative marketing initiatives to strengthen partnerships within the electronics industry.
“We are thrilled to welcome Brittany to the I-Connect007 family! Her enthusiasm and positive energy make her a great addition to our team, and her expertise will be invaluable to both our internal and external marketing strategies,” said Barb Hockaday, I-Connect007’s business development manager.
Residing in Chicago, Brittany is an avid runner and dog walker and enjoys spending time outdoors with her husband and three children. She has a diverse background, having spent much of her career in higher education, where she taught persuasive writing at colleges and universities nationwide.
Prior to IPC, she successfully led the marketing department of a large screen printing company. Under her leadership, the company’s brand awareness surged, and sales doubled within two years.
With a strong grasp of the power of social media in today’s marketing landscape, Brittany is always exploring creative ways to promote partnerships and enhance customer engagement.
"Marketing is essential," Brittany emphasized. "The majority of partnership decisions are made before a company ever speaks to a sales representative. A strong marketing strategy will instantly demonstrate why I-Connect007 is the ideal partner."
Brittany is excited about collaborating with the I-Connect007 team, traveling, and creating new opportunities while fostering long-term partnerships.
Share on:
Suggested Items
Creative Electron Strengthens Leadership Team with Strategic Appointments in Marketing and SMT Business Unit
05/08/2025 | Creative ElectronCreative Electron, the largest U.S. manufacturer of X-ray inspection systems for the electronics industry, is proud to announce the addition of two seasoned leaders to its executive team: Wagner Lima as Marketing Director and Giancarlo De La Garza as SMT Business Unit Director.
Dan’s Biz Bookshelf: ‘Growth Hacker Marketing’
05/08/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfSometimes, a book comes along that challenges everything you thought you knew about your profession. For those in marketing, PR, or advertising, Ryan Holiday’s "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" is that book. It’s a powerful manifesto for a new era of marketing.
Alternative Manufacturing Inc. (AMI) Appoints Gregory Picard New Business Development Manager
05/01/2025 | Alternative Manufacturing, Inc.Alternative Manufacturing Inc. (AMI) is pleased to announce the appointment of Mr. Gregory Picard as our new Business Development Manager. Picard brings a wealth of experience in Sales and Business Development, having worked with some of the most prominent names in the industry.
IPC Strengthens Electronics Industry Awareness with Appointment of Carrie Sessine as Global Communications Vice President
04/16/2025 | IPCIPC, the global electronics association, announces the strategic appointment of Carrie Sessine as vice president of global communications. This newly created executive position underscores the association’s commitment to championing the electronics industry's critical contributions to global innovation and economic growth.
It’s Only Common Sense: Selling During an Economic Downturn
04/21/2025 | Dan Beaulieu -- Column: It's Only Common SenseAs businesses brace for an economic downturn, there is a temptation to cut budgets and ride out the storm. However, for those who see beyond the immediate obstacles, recessions are a chance to stand out in a crowded market, strengthen relationships, and position your company for long-term success. In this column, we’ll explore strategies for selling during a downturn, focusing on how to adapt, thrive, and capitalize on opportunities others might overlook.