-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
I-Connect007 Editor's Choice: Five Must-Reads for the Week
September 6, 2024 | Nolan Johnson, I-Connect007Estimated reading time: 2 minutes

I’ve been reading up on artificial intelligence news for a while now, and there’s a shift in the conversation, toward a more data- and results-driven view of AI and the claims of change it will bring. We’re starting to see research on why AI models behave the way they do (sometimes with behavior that is catastrophic to the AI itself), and what causes them to go astray. I’m collecting this research for an upcoming talk at a conference, and possibly a future article on the topic. Without spoiling my talk, let me just say that we don’t have much to fear about AI taking over the world yet. In the meantime, there are many things that you can control right now. To wit:
This week’s Top 5 starts with steps you can take to cultivate a culture of thriving. We also have bullish news from the global semiconductor sector, advice on how to tease out hidden cost drivers during the PCB design cycle, how the Altium-Ansys collaboration will affect design, and Happy Holden’s version of Occam’s Razor—three simple tools to keep your wet processes in line.
I can also share from personal experience that asking ChatGPT to make a margarita for happy hour will leave you unfulfilled; ask a trained human professional to do that for you instead. Have a great weekend!
Why a Culture of Thriving Matters
Published August 30
In the August issue of SMT007 Magazine, Audrey McGuckin, principal at The McGuckin Group, identifies a problem she encounters regularly in her consulting work: Burnout and disruption. Audrey shares her findings on how to counter burnout and disruptions in this article. Read all about it!
Global Semiconductor Sales Increase 18.7% Year-to-Year in July
Published September 3
Quoting the press release, “The global semiconductor market continued to grow substantially on a year-to-year basis in July, and month-to-month sales increased for the fourth consecutive month,” said John Neuffer, SIA president and CEO. “The Americas market experienced particularly strong growth in July, with a year-to-year sales increase of 40.1%.” Is this a trailing indicator of reshoring or nearshoring? This news item includes sales numbers for other regions also; I’ll leave the answer to that question as an exercise for the reader.
Hidden Cost Drivers in PCB Design
Published September 5
Cherie Litson points out that “everything you’ve read about the cost-saving process is controlled by the project leader’s actions. This article, originally appearing in Design007 Magazine’s August 2024 issue, dives into the project manager’s role as a cost influencer, and why so many design problems originate in that office.
Impact of the Altium-Ansys Partnership on PCB Design
Published September 5
The importance—and effect—of signal and power integrity just keeps growing. Altium’s Josh Moore postulates that while it is necessary to have good simulation tools to help with SI and PI, it is not sufficient. Read here how Josh envisions the Altium/Ansys collaboration will help shift the design cycle.
Happy’s Tech Talk #32: Three Simple Ways to Manage and Control Wet Processes
Published September 3
Optimizing wet process is like flying a helicopter: they can easily fly out of control if you’re not paying attention. In this edition of Happy’s Tech Talk, Happy considers the simple tools which can help you keep an eye on your wet process operating tolerances.
Suggested Items
OSI Systems Receives $34 Million Contract for Cargo and Vehicle Inspection Systems
07/11/2025 | BUSINESS WIREOSI Systems, Inc. announced that its Security division has been awarded a contract worth approximately $34 million by an international customer.
I-Connect007 Observes U.S. Independence Day Holiday
07/04/2025 | Nolan Johnson, I-Connect007Today marks the 248th anniversary of the signing of the American Declaration of Independence by the Continental Congress. Known widely in the U.S. as Independence Day or “The Fourth of July,” this day also commemorates the declaration by the Congress that the American colonies are free and independent states.
The Knowledge Base: A Conference for Cleaning and Coating of Mission-critical Electronics
07/08/2025 | Mike Konrad -- Column: The Knowledge BaseIn electronics manufacturing, there’s a dangerous misconception that cleaning and coating are standalone options, that they operate in different lanes, and that one can compensate for the other. Let’s clear that up now. Cleaning and conformal coating are not separate decisions. They are two chapters in the same story—the story of reliability.
Facing the Future: Time for Real Talk, Early and Often, Between Design and Fabrication
07/08/2025 | Prashant Patel -- Column: Facing the FutureThere has always been a subtle but significant divide between those who design and those who build printed circuit boards. It’s not a hostile gap, but it is a real one, and in today’s high-speed, high-complexity, high-stakes environment, that gap is costing us more than time and yield. It’s costing us innovation.
Trouble in Your Tank: Can You Drill the Perfect Hole?
07/07/2025 | Michael Carano -- Column: Trouble in Your TankIn the movie “Friday Night Lights,” the head football coach (played by Billy Bob Thornton) addresses his high school football team on a hot day in August in West Texas. He asks his players one question: “Can you be perfect?” That is an interesting question, in football and the printed circuit board fabrication world, where being perfect is somewhat elusive. When it comes to mechanical drilling and via formation, can you drill the perfect hole time after time?