Nolan Johnson speaks with Justin Worden From ROCKA. The conversation revolves around Rocka's unique approach at a trade show, where they've built a wall around their booth to emphasize exclusivity, defying conventional sales tactics. Worden explains that the company has heavily invested in manufacturing their own high-quality, low-cost products, bucking the trend by focusing on exclusivity and live demonstrations, underscoring Rocka's commitment to innovation, local market engagement, and efficient delivery to meet the fast-paced demands of their customers.
For more coverage from the event, visit the Real Time with... SMTA Guadalajara 2024 site.