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Trimble, TDK Join Forces to Accelerate Precision Navigation

06/25/2025 | PRNewswire
Trimble® and InvenSense, a TDK group company, announced they will work together to deliver an advanced navigation solution that combines the Trimble ProPoint® Go engine and Trimble RTX® correction service with TDK's SmartAutomotive™ Inertial Measurement Units (IMUs) module from InvenSense.

Happy’s Tech Talk #39: PCBs Replace Motor Windings

06/12/2025 | Happy Holden -- Column: Happy’s Tech Talk
The age of electric vehicles has arrived. If we can improve energy storage, lower the price tag of batteries, andmake them work at lower temperatures, EVs may become our favorite mode of transportation. Certainly, the motors are going through a massive change. Figure 1 shows a typical EV motor.  

It’s Only Common Sense: The Power of Storytelling in Sales

06/09/2025 | Dan Beaulieu -- Column: It's Only Common Sense
In sales, few tools are as powerful as storytelling. While data, metrics, and features may appeal to the logical mind, stories can connect on an emotional level. A well-told story can turn a hesitant prospect into a loyal customer. Let’s explore the transformative impact of storytelling in sales and how it can become your ultimate advantage.

Qualcomm Acquires Autotalks to Boost V2X Deployments

06/06/2025 | Qualcomm Incorporated
Qualcomm Incorporated announced that its subsidiary, Qualcomm Technologies, Inc., has completed the acquisition of Autotalks, an industry leader in direct vehicle-to-everything (V2X) communication solutions.

Cadence Extends Support for Automotive Solutions on Arm Zena Compute Subsystems

06/05/2025 | Cadence Design Systems, Inc.
Cadence announced IP, design solution, and expert design services for software and Systems-on-Chip (SoCs) based on Arm® Zena™ Compute Subsystems (CSS), Arm’s first-generation CSS for automotive.
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