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Flexible Thinking: Designing Flex Circuits for Dynamic Reliability

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Flex circuits flex. No surprises there. However, they are also very commonly designed into products because they are thin and offer consistent thickness and dielectric properties, attributes highly prized by present-day product designers of personal electronics. This would include smartphones and, increasingly, wearable electronics for medical monitoring and even fashion.

The Marketing Minute: New Year, New Marketing Momentum

12/17/2025 | Brittany Martin -- Column: The Marketing Minute
Every January, we all make the same promises: "This is the year I get in gear. This is the year I move more. This is the year I stop coasting and start doing things with intention." Well, here’s a thought: If you’re putting energy into a “new you,” your marketing could use the same treatment.

Everyone’s Talking About Power

11/06/2025 | Heidi Barnes, Keysight Technologies
Delivering power to a digital load is an AC function, not DC. That simple statement may be obvious, but the implications of how electricity travels to an electronic load are complicated. Dynamic loads with rapidly changing currents create electric and magnetic fields that adhere to Maxwell’s equations. Ground can be misleading and is probably better used for describing where one grows potatoes and carrots. Electrical currents have “return paths,” and the energy is traveling in the fields between the power rail and the return path.

Taking Control of PCB Verification One Step at a Time

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Today’s designs are as complex as ever, and engineers face tough decisions every day. Simulation and verification teams are confronted with a three-fold challenge: understanding the underlying theory, mastering the tools, and applying best practices.Engineers need to navigate a vast and ever-changing cast of design and simulation tools, often with overlapping functionality.

STI Electronics and Impulse Dynamics Celebrate Their Alliance for a Cutting-Edge Heart Failure Device

09/24/2025 | STI Electronics, Inc.
STI Electronics, Inc., a full-service organization providing Contract Electronics Manufacturing, Training Services, Training Materials, Analytical/Material Failure Analysis and Prototyping, is proud to announce its relationship with Impulse Dynamics® in the development of its next-generation heart failure platform that is currently under clinical evaluation.
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