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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Rogers Reports Q3 2024 Results; Improved Operating Margin Drives Further Earnings Growth
October 25, 2024 | Rogers CorporationEstimated reading time: 2 minutes
Rogers Corporation announced financial results for the third quarter of 2024.
"Third-quarter results were mixed with earnings that exceeded our guidance expectations and sales that were below the low end of our outlook,” stated Colin Gouveia, Rogers' President and CEO. "The higher earnings resulted from our ongoing focus on operational improvements, improved product mix, and careful expense management. Sales for the quarter were lower than expected due to softer EV/HEV demand and a lower seasonal peak in portable electronics sales. Looking ahead to the fourth quarter, we expect sales to decline due to typical seasonality and deferred ordering as customers manage year-end inventory levels. We continue to execute our focused strategy to position Rogers for the long-term, as highlighted by the ribbon-cutting ceremony at our new power substrate factory in China, which is targeted to growth opportunities in the EV/HEV, renewable energy, and industrial markets."
Q3 2024 Summary of Results
Net sales of $210.3 million decreased 1.8% versus the prior quarter resulting from lower sales in the AES and EMS business units. AES net sales decreased by 2.9% primarily related to lower EV/HEV, ADAS and industrial sales, partially offset by higher aerospace and defense (A&D) and wireless infrastructure sales. EMS net sales decreased by 0.5% primarily from lower EV/HEV and A&D sales, partially offset by higher portable electronics and general industrial sales. Currency exchange rates favorably impacted total company net sales in the third quarter of 2024 by $0.3 million compared to the prior quarter.
Gross margin increased to 35.2% from 34.1% in the prior quarter primarily from favorable product mix, which was partially offset by lower volumes.
Selling, general and administrative (SG&A) expenses decreased by $5.8 million from the prior quarter to $45.1 million. The decline in SG&A expenses was primarily due to lower variable compensation and professional services expenses.
GAAP operating margin of 6.9% increased from 5.3% in the prior quarter, primarily due to improved gross margin and lower SG&A expenses, partially offset by higher restructuring charges. Adjusted operating margin of 11.7% increased by 350 basis points versus the prior quarter.
GAAP earnings per diluted share were $0.58 compared to earnings per diluted share of $0.44 in the previous quarter. On an adjusted basis, earnings were $0.98 per diluted share compared to earnings of $0.69 per diluted share in the prior quarter.
Ending cash and cash equivalents were $146.4 million, an increase of $26.5 million versus the prior quarter. Net cash provided by operating activities in the third quarter was $42.4 million and capital expenditures were $17.2 million.
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Sweeney Ng - CEE PCBSuggested Items
Dan’s Sales Guide: Master Your Sales Game in 2025 and Beyond
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says. But when it comes to time for companies to invest in something that will actually grow their revenue, Dan has found that their sales and marketing strategies aren’t as strong as they should be. However, there's a solution.
Insulectro Promotes Mitchell Benson to Product Manager for Laminates
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From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
PARMI USA Expands Mexico Presence with the Addition of Omar Lopez as Sales Manager for Northern Region
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From Factory Floor to ‘The Component Store’
07/25/2025 | Marcy LaRont, I-Connect007Daniel Beauvois began his career in PCB manufacturing 15 years ago with zero industry experience—just a willingness to learn. Daniel immersed himself in every step of circuit board production, from hanging out on the factory floor to giving plant tours. Now, as founder of The Component Store, he’s an independent sales rep known for integrity, persistence, and deep technical knowledge. In this interview, Daniel reflects on his journey, the realities of being an outside rep, and what it takes to earn—and keep—a customer’s trust in an ever-evolving electronics industry.