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This month, I'm excited to release my first book, "Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry." After writing 17 (and more) Marketing Minute columns and working with electronics companies, I realized I was repeatedly answering similar marketing questions. Rather than leaving those lessons scattered across a year's worth of columns, I brought them together into one practical guide. 

Mercury Receives Largest Production Order for its Common Processing Architecture Servers

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Rethinking Soldering for Energy-efficient PCB Design

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As automotive OEMs intensify their commitments to carbon neutrality, ranging from Stellantis’ 20381 net-zero target to BYD’s full value chain neutrality by 20452, they are also embracing circularity through material reuse, recycling, and closed-loop systems. This aligns with the sustainability challenges faced in electronics manufacturing, where energy-intensive processes contribute significantly to industrial CO₂ emissions. By integrating advanced materials and process innovations, both sectors are converging on a shared goal: reducing carbon footprints while enhancing reliability and operational efficiency.

Knocking Down the Bone Pile: Solderability Test Methods, Myths, and Realities

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Solderability testing answers a simple question: How readily will a termination form a sound solder joint under defined conditions? It is not component preconditioning. Rather, it evaluates wetting—the speed and extent to which molten solder spreads and adheres to a surface—using controlled methods (e.g., visual “dip-and-look” or wetting-balance measurements). Results reflect the combined effects of termination finish, storage and handling, flux activity, and the solder alloy in use.
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