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It’s that time again. If you’re going to Anaheim for IPC APEX EXPO 2025, we’ll see you there. In the meantime, consider this issue of SMT007 Magazine to be your golden ticket to planning the show.
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Key industry organizations–all with knowledge sharing as a part of their mission–share their technical repositories in this issue of SMT007 Magazine. Where can you find information critical to your work? Odds are, right here.
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Welcome to the Newest I-Connect007 Columnist Brittany Martin
January 14, 2025 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute

In today’s fast-paced world of electronics marketing, staying ahead of the curve requires creativity, strategy, and a deep understanding of evolving trends. Enter Brittany Martin, I-Connect007’s newest columnist and the voice behind The Marketing Minute.
As marketing manager at I-Connect007, Brittany specializes in digital strategy, audience engagement, and driving brand growth. With The Marketing Minute, she brings fresh insights, actionable strategies, and a data-driven approach to help industry professionals navigate the complexities of modern marketing. From optimizing content campaigns to leveraging social media and digital tools, Brittany’s column is designed to empower businesses looking to amplify their voice in an ever-crowded market.
The Marketing Minute will explore the strategies and innovations that make an impact—whether you’re a seasoned marketer, a growing brand, or simply curious about the evolving landscape of electronics marketing. Join Brittany each month as she delivers practical advice, creative inspiration, and a look at the trends shaping the future of marketing in the electronics industry.
Welcome to The Marketing Minute, where strategy meets storytelling, and results speak for themselves. This column debuts on Thursday, Jan. 16.
Suggested Items
Indium Expert to Present on Gold Solder Solutions for Medical Applications at IMAPS 2025 Workshop
02/26/2025 | Indium CorporationIndium Corporation Senior Product Specialist Jason Farrell will deliver a technical presentation at the IMAPS Advanced Packaging for Medical Microelectronics Workshop, taking place March 5-7 in Phoenix Arizona.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
02/21/2025 | Nolan Johnson, I-Connect007When I first started covering trade shows for I-Connect007 about six years ago, my calendar would see me attending shows 13 of the 23 weeks over the winter. Much has changed since the pandemic, and I bring this up because my picks for the week reflect on that. Which makes sense, because we’re already launched into a new and important trade show season. From Brittany Martin’s invaluable tips for making the most of your marketing efforts, to SMTA’s new scholarship, there’s a lot of information to be had. I hope you read it the first time around, but if not, it’s worth checking out. Share it with your colleagues. Let’s get this news out there.
The Marketing Minute: Trade Shows—The Investment That Keeps on Giving
02/19/2025 | Brittany Martin -- Column: The Marketing MinuteThink trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).
OE-A Elects New International Board of Directors
02/07/2025 | OE-AThe members of the OE-A (Organic and Printed Electronics Association) appointed Dr. Alain Schumacher, IEE, as the new Chair of the Board of Directors at the end of January. Dr. Luke Pan, Brilliant Optoelectronic Technology is the new Vice Chair for Asia. Dr. Carsten L. Herzhoff, Lohmann, and Dr. Chloé Bois, ICI, are elected as Vice Chair Europe and North America respectively.
Samsung, Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology
02/06/2025 | BUSINESS WIRESamsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.