SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 1
Standard of Excellence: Training Your Team to Excel in Customer Service
Smart Automation: What Industry 4.0 Means for Mid-sized Electronics Manufacturing
Welcome to the Newest I-Connect007 Columnist Brittany Martin
January 14, 2025 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
In today’s fast-paced world of electronics marketing, staying ahead of the curve requires creativity, strategy, and a deep understanding of evolving trends. Enter Brittany Martin, I-Connect007’s newest columnist and the voice behind The Marketing Minute.
As marketing manager at I-Connect007, Brittany specializes in digital strategy, audience engagement, and driving brand growth. With The Marketing Minute, she brings fresh insights, actionable strategies, and a data-driven approach to help industry professionals navigate the complexities of modern marketing. From optimizing content campaigns to leveraging social media and digital tools, Brittany’s column is designed to empower businesses looking to amplify their voice in an ever-crowded market.
The Marketing Minute will explore the strategies and innovations that make an impact—whether you’re a seasoned marketer, a growing brand, or simply curious about the evolving landscape of electronics marketing. Join Brittany each month as she delivers practical advice, creative inspiration, and a look at the trends shaping the future of marketing in the electronics industry.
Welcome to The Marketing Minute, where strategy meets storytelling, and results speak for themselves. This column debuts on Thursday, Jan. 16.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Dan’s Sales Guide: Master Your Sales Game in 2025 and Beyond
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says. But when it comes to time for companies to invest in something that will actually grow their revenue, Dan has found that their sales and marketing strategies aren’t as strong as they should be. However, there's a solution.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
The Marketing Minute: The First Step to More Sales—Marketing
07/16/2025 | Brittany Martin -- Column: The Marketing MinuteIn today’s competitive B2B landscape, marketing is no longer just a support role; it’s the starting line. Before a PO is ever submitted, marketing has already laid the foundation for the sale. These days, buyers are more informed, selective, and self-guided than ever, and marketing is how they find, evaluate, and build trust in your company.
The Marketing Minute: Wired for Trust
05/21/2025 | Brittany Martin -- Column: The Marketing MinuteWhen it comes to marketing, people aren’t looking for a sales pitch. They want useful insights from someone they trust. That’s where ethos, or credibility, plays a key role. In classic rhetoric, ethos is all about credibility, or how much trust and authority you bring to the table. In modern marketing, it’s still the secret sauce. The best part? You don’t have to be a celebrity or a Fortune 500 brand to earn it.
Connection Wins Intel Partner of the Year Award for AI PC
05/16/2025 | BUSINESS WIREConnection, a leading information technology solutions provider to business, government, healthcare, and education markets, is pleased to announce that it has received Intel’s 2025 Partner of the Year award for AI PC. Connection earned this distinction for demonstrating exceptional technology innovation and collaboration in developing solutions and marketing strategies.