Global Sourcing Spotlight: How to Evaluate Supplier Capabilities Worldwide
The Knowledge Base: Cultivating Your Brand in the Age of Connection
SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 2
AIM Solder Promotes Kelly Cardone to Vice President, Customer Experience
January 21, 2025 | AIMEstimated reading time: 1 minute
AIM Solder, a global leader in solder assembly materials for the electronics industry, is thrilled to announce the promotion of Kelly Cardone to Vice President, Customer Experience. This promotion highlights AIM’s commitment to offering superior support and customer experience.
Since joining AIM Solder over 18 years ago, Kelly has demonstrated exceptional leadership, a deep understanding of customers’ needs, and an unwavering commitment to delivering exceptional support both internally and externally. In her previous role as Director of Marketing & Customer Experience, Kelly led efforts to establish a positive brand image, instilling trust in customers and ensuring outstanding experiences that have encouraged long-term loyalty.
In her new role as Vice President, Customer Experience, Kelly will continue to champion AIM’s customer-first philosophy, ensuring that every aspect of the customer journey is seamless, efficient, and deeply responsive to their needs. She will drive the strategy for elevating AIM’s customer service, forging stronger relationships with clients, and ensuring that AIM remains at the forefront of providing innovative solutions and personalized support.
“Kelly’s promotion reflects not only her contributions and leadership within the company but also our confidence in her ability to further drive our customer-centric culture as we continue to grow,” said David Suraski, Executive Vice President, Assembly Materials Division.
AIM’s commitment to customer experience goes beyond just providing best in class products—it is about fostering meaningful, lasting partnerships and delivering tailored solutions that help customers succeed. Under Kelly’s leadership, AIM will continue to set the standard for excellence in customer service, ensuring that customers have the resources and support they need to thrive in an ever-evolving industry.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
Technica Demo Days Event Proves to Be Beneficial to Customers
08/18/2025 | Technica USATechnica USA’s Demo Days Event, took place August 13–14 at the company’s Demo Center in San Jose, California. The event featured live demonstrations and presentations from key supply partners ESSEMTEC, INOVAXE, and PARMI showcasing the latest innovations in SMT manufacturing and automation technology.
Insulectro and Electroninks Sign North American Distribution Agreement
08/12/2025 | InsulectroElectroninks, a leader in metal organic decomposition (MOD) inks for additive manufacturing and advanced semiconductor packaging, today announced a strategic collaboration and distribution partnership with Insulectro, a premier distributor of materials used in printed electronics and advanced interconnect manufacturing.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Automated Production Equipment and Manncorp Announce Strategic Partnership to Expand SMT Solutions for U.S. Electronics Manufacturers
08/06/2025 | Automated Production EquipmentAutomated Production Equipment (APE), a trusted supplier of high-performance soldering and rework systems, proudly announces a strategic partnership with Manncorp, a leading provider of Surface Mount Technology (SMT) production equipment. This collaboration brings together two industry leaders to deliver expanded, end-to-end SMT solutions to electronics manufacturers across North America.