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Suggested Items

The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.

It’s Only Common Sense: Lighten Up!

06/08/2026 | Dan Beaulieu -- Column: It's Only Common Sense
There’s a strange thing that happens when you’ve been in business for a while. Somewhere between production schedules, endless emails, delayed shipments, quarterly reports, and meetings, we forget how to have fun. We start acting like joy is somehow unprofessional. Like if you smile too much at work, people won’t take you seriously. I’ve never believed that for a second. In fact, the longer I’ve been around business, the more convinced I’ve become that the happiest companies are usually the most creative, productive, and successful companies in the room.

Seeing a Problem, Building a Solution: The ChipHub Story

06/05/2026 | Global Electronics Association
After more than three decades in the hardware industry, Aftab Farooqi knew one thing for certain: the way companies source semiconductors and components wasn’t working as well as it could. “I spent years at companies like Google and Amazon working in semiconductor sourcing,” he explains. “We were evaluating hundreds of thousands of components, with billions of dollars in spend, but the process was still incredibly manual and inefficient.”

Learning with Leo: The Cost of Cleaning and Protecting the Ozone Layer

06/03/2026 | Leo Lambert -- Column: Learning With Leo
I share this perspective based on my experience as a member of the United Nations Environment Programme (UNEP) Solvent, Coatings and Adhesives Technical Options Committee, which developed the report “Protecting the Ozone Layer” to inform policy decisions at the 1995 Meeting of the Parties to the Montreal Protocol in Nairobi. My involvement in this work dates back to 1976, when I joined Digital Equipment as an engineer supporting manufacturing operations, focusing on soldering and cleaning processes across global facilities.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

05/29/2026 | Michelle Te, I-Connect007
This week’s picks all seem to circle around one bigger reality: The electronics industry is rebuilding itself in real time. Whether it’s investing in workforce development, reshaping manufacturing processes, modernizing how we communicate with readers, or strengthening domestic advocacy, there’s a noticeable shift from simply reacting to challenges toward actively building long-term infrastructure.
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