-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueCreating the Ideal Data Package
Why is it so difficult to create the ideal data package? Many of these simple errors can be alleviated by paying attention to detail—and knowing what issues to look out for. So, this month, our experts weigh in on the best practices for creating the ideal design data package for your design.
Designing Through the Noise
Our experts discuss the constantly evolving world of RF design, including the many tradeoffs, material considerations, and design tips and techniques that designers and design engineers need to know to succeed in this high-frequency realm.
Learning to Speak ‘Fab’
Our expert contributors clear up many of the miscommunication problems between PCB designers and their fab and assembly stakeholders. As you will see, a little extra planning early in the design cycle can go a long way toward maintaining open lines of communication with the fab and assembly folks.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - design007 Magazine
EDA Tools and the Designer of the Future
January 28, 2025 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 1 minute

We’re seeing new, young technologists moving into the PCB design and design engineering segment, and it’s just in time; many veteran designers are headed to retirement.
At the same time, there have been various recent advances in EDA tools. What will the PCB designer’s job—and the designer’s software tools—look like in the next five years?
Bob Potock, vice president of marketing for Zuken USA, weighs in on the PCB designers of tomorrow, and the EDA tools that will take them into an evermore complex future.
Andy Shaughnessy: I imagine Zuken has a “profile” of its typical user. How do you see this their job and its requirements evolving over the next few years?
Bob Potock: At Zuken, we believe that the PCB design and layout market is evolving. Today’s tools are mature, powerful, and easy to use. However, what's changing in the design process is how the tools are used and by whom. The standard hand-off from the design engineer to the PCB layout designer is becoming a thing of the past. A board with average complexity is more commonly designed, placed, and routed by the same individual: the hardware engineer. The modern hardware engineer will be an electrical engineer who can learn how to do PCB layout on the job. Moderately complex board designs now and in the future will see the traditional PCB layout function moving to the hardware engineer.
The high-complexity PCB market is different. The tools are more powerful, and the designs have more critical requirements. IC packaging may become part of the PCB layout activity at this complexity level. The traditional design engineer hand-off to the PCB layout designer may still exist. However, this modern PCB layout designer is an electrical engineer with training in power integrity, signal integrity, manufacturing, and IC packaging.
To read this entire conversation, which appeared in the January 2025 issue of Design007 Magazine, click here.
Suggested Items
Accurate Circuit Engineering: Be Nimble, Quick, and Open to Change
05/12/2025 | Marcy LaRont, PCB007 MagazineJames Hofer, general manager of Accurate Circuit Engineering (ACE) in Southern California, shares his insights about his specialty, quick-turn company, the market, and the interesting times in which we find ourselves. James remains optimistic about bringing manufacturing back to the United States and takes great pride in the work that ACE does to support military, defense, and aerospace. As James looks toward a prosperous 2025, he reflects on his 40 years in the business and learning that the secret to success is not trying to be everything to everyone.
The Shaughnessy Report: Solving the Data Package Puzzle
05/12/2025 | Andy Shaughnessy -- Column: The Shaughnessy ReportIf you ask fabricators about their biggest challenges, they’ll often point at PCB designers—the readers of this magazine. Yes, you! Why is it so difficult to create the ideal data package? It’s a fairly straightforward task. But this part of the design process keeps tripping up designers, even those who started in the industry before Pink Floyd split up.
ASC Acquires Cutting-Edge High Vacuum Plugging Machine CF 200 to Expand Via Fill Capabilities
05/12/2025 | American Standard CircuitsAnaya Vardya, President and CEO of American Standard Circuits and ASC Sunstone Circuits, has announced that the company has acquired and installed a state-of-the-art ITC Intercircuit CF 200 high vacuum plugging machine at its West Chicago manufacturing facility. This latest investment further strengthens ASC’s ongoing commitment to advanced manufacturing, precision engineering, and industry-leading process automation.
New Issue of Design007 Magazine: Are Your Data Packages Less Than Ideal?
05/09/2025 | I-Connect007 Editorial TeamWhy is it so difficult to create the ideal data package? Many of these simple errors can be alleviated by paying attention to detail—and knowing what issues to look out for. So, this month, our experts weigh in on the best practices for creating the ideal data package for your design.
RF PCB Design Tips and Tricks
05/08/2025 | Cherie Litson, EPTAC MIT CID/CID+There are many great books, videos, and information online about designing PCBs for RF circuits. A few of my favorite RF sources are Hans Rosenberg, Stephen Chavez, and Rick Hartley, but there are many more. These PCB design engineers have a very good perspective on what it takes to take an RF design from schematic concept to PCB layout.