Driving Innovation: Inner Layer Alignment Methods in PCB Production
Trouble in Your Tank: Metallizing Flexible Circuit Materials—Mitigating Deposit Stress
It’s Only Common Sense: Sales as a Team Sport
China’s Smartphone Market Rebounds with 5.6% Growth in 2024, Fueled by vivo and Huawei
January 30, 2025 | IDCEstimated reading time: 1 minute
According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China's smartphone market shipped 76.4 million units in 4Q24, a 3.9% year-on-year (YoY) increase. This growth was driven by new product launches and government subsidies initiated in some provinces and cities. For the full year 2024, the Chinese market shipped 286.2 million units, a 5.6% YoY growth, marking a recovery after two years of decline thanks to pent-up demand and innovations like GenAI.
“The recovery is a boon to the smartphone industry, but not all OEMs have benefited from the growth as consumers are becoming more selective,” said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific. “This implies a value-seeking trend that is prevalent not only in China but also globally. Market players need to adapt to this shift in consumer behavior if they want to continue to capitalize on the recovery.”
- vivo led the Chinese market in 2024, driven by its user-centric approach across all price segments as well as the focus on both hardware and software development.
- Huawei made a strong comeback, securing second place for the full year 2024 with over 50% shipment growth, supported by improvement in the supply chain capability.
- Apple achieved the number 1 spot for the quarter, however it saw its market share and shipments shrink in 2024 due to increased competition in the market and uncertainty around launch of Apple Intelligence in China.
- Honor remained a top five OEM amid the intense competition. The vendor focused on product differentiation and innovation while achieving overseas growth.
- OPPO rebounded with shipment growth in 4Q24, driven by increased investment in mid- to high-end products and the success of its Find X8 series.
“The market recovery is expected to be supported by government subsidies in 2025,” said Arthur Guo, senior research analyst in Client System Research for IDC China. “This presents an opportunity for market players to adapt their strategies by leveraging these government’s initiatives.”
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Flex Delivers Advanced Power Management for Next-Generation NVIDIA AI Infrastructure
08/07/2025 | FlexFlex announced a new power shelf system to fast-track 800 VDC power architectures and support the growing demands of AI infrastructure and AI factories.
Inside the AI Hardware Boom: Servers, Substrates and Advanced Packaging
08/07/2025 | Edy Yu, Printed Circuit Information, China, and Marcy LaRont, I-Connect007AI is rewriting the hardware playbook, marrying complex software and algorithms to run and improve machine and equipment operations. Sorting through, managing, and utilizing massive amounts of data takes tremendous data storage and processing power. Enter the new generation of supercomputers and data servers. The data servers being built today are not your momma’s server, as they say.
AI Is the Golden Track Reviving Electronics and PCBs
08/06/2025 | Edy Yu, Chief Editor, ECIO, and the I-Connect007 Editorial TeamRemember 2021? Despite COVID, the electronics industry hit a high. Then came the slide. By 2023, the industry was deep in the red. With inflation, policy shifts, and exchange rate shocks, the problems were long, and the outlook was bleak. Recovery finally appeared in 2024, but it was fragile. Automotive electronics slumped, wireless demand stayed soft, and the ride up was anything but smooth. Yet, amid the uncertainty, one bright track emerged: artificial intelligence (AI).
Dana on Data: Best Practices in Interpreting Drawing Notes—‘Use Latest Revision’
08/07/2025 | Dana Korf -- Column: Dana on DataThe global nature of electronics manufacturing requires clear, consistent, and precise communication, particularly in technical documentation. An area where miscommunication often arises is in interpreting drawing notes—small lines of text with the potential to dramatically impact product quality, manufacturing efficiency, and customer satisfaction.
ViTrox Unveils Smart 3D AOI Solutions, Pioneering Dual-Sided Inspection and Robotic Vision Solutions for Back-end Assembly Processes
08/04/2025 | ViTroxViTrox, which strives to be the World’s Most Trusted Technology Company, proudly announces the launch of its new-generation innovations in Automated Optical Inspection (AOI) technology for back-end assembly processes.