Marcy’s Musings: Operating Without a Rulebook
It’s Only Common Sense: Hire for Hunger, Train for Skill
Dan’s Biz Bookshelf: ‘The 'NVIDIA Way: Jensen Huang and the Making of a Tech Giant’
China’s Smartphone Market Rebounds with 5.6% Growth in 2024, Fueled by vivo and Huawei
January 30, 2025 | IDCEstimated reading time: 1 minute
According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China's smartphone market shipped 76.4 million units in 4Q24, a 3.9% year-on-year (YoY) increase. This growth was driven by new product launches and government subsidies initiated in some provinces and cities. For the full year 2024, the Chinese market shipped 286.2 million units, a 5.6% YoY growth, marking a recovery after two years of decline thanks to pent-up demand and innovations like GenAI.
“The recovery is a boon to the smartphone industry, but not all OEMs have benefited from the growth as consumers are becoming more selective,” said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific. “This implies a value-seeking trend that is prevalent not only in China but also globally. Market players need to adapt to this shift in consumer behavior if they want to continue to capitalize on the recovery.”
- vivo led the Chinese market in 2024, driven by its user-centric approach across all price segments as well as the focus on both hardware and software development.
- Huawei made a strong comeback, securing second place for the full year 2024 with over 50% shipment growth, supported by improvement in the supply chain capability.
- Apple achieved the number 1 spot for the quarter, however it saw its market share and shipments shrink in 2024 due to increased competition in the market and uncertainty around launch of Apple Intelligence in China.
- Honor remained a top five OEM amid the intense competition. The vendor focused on product differentiation and innovation while achieving overseas growth.
- OPPO rebounded with shipment growth in 4Q24, driven by increased investment in mid- to high-end products and the success of its Find X8 series.
“The market recovery is expected to be supported by government subsidies in 2025,” said Arthur Guo, senior research analyst in Client System Research for IDC China. “This presents an opportunity for market players to adapt their strategies by leveraging these government’s initiatives.”
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
AGC's Advanced PCB Material Solutions
04/17/2026 | Real Time with... APEX EXPOAGC's line includes advanced PCB materials for critical industries such as aerospace, defense, and medical. This interview highlights their commitment to North American sourcing, offering solutions to today's challenges. AGC provides specialized automotive PCB materials including fastRise, a low-loss non-reinforced prepreg designed for high-frequency applications like 77 GHz radar.
Indium Faces Complex Soldering Head On
04/17/2026 | Real Time with... APEX EXPOKevin Brennan of Indium Corporation discusses the complexities of soldering diverse component sizes on high-performance computing boards. He introduces DuraFuse LT solder paste, a novel solution designed to address challenges like uneven heating and warpage during reflow. This innovative alloy enables a wider operational window, reducing peak temperatures and enhancing product reliability without requiring board redesign.
Driving Precision: All4-PCB’s Push for Smarter Inspection and Better Boards
04/17/2026 | Real Time with... APEX EXPOAt APEX EXPO 2026, all4-PCB's booth stayed busy until the very end. In this interview, Managing Director Ralph Jacobo highlights what he sees as strong market momentum in North America driven by increased demand for advanced PCB manufacturing technologies. He emphasizes investments in multilayer lamination, propelled by AI infrastructure, aerospace, and HDI complexity, where precision and uniformity are critical.
At KYZEN, Cleaning is All About Reliability
04/17/2026 | Real Time with... APEX EXPOJason Schwartz discusses KYZEN's advanced cleaning solutions for PCB assembly with Dan Beaulieu at APEX EXPO 2026. KYZEN has a 35-year legacy in defluxing, innovative real-time process control, and commitment to ensuring electronic reliability. How KYZEN partners with manufacturers through process audits and lab testing to maintain optimal cleaning standards is part of this conversation.
ESD Alliance Reports Electronic System Design Industry Posts $5.5 Billion in Revenue in Q4 2025
04/15/2026 | SEMIElectronic System Design (ESD) industry revenue increased 10.3% to $5,466.3 million in the fourth quarter of 2025 from the $4,955.2 million registered in the fourth quarter of 2024, the ESD Alliance, a SEMI Technology Community, announced today in its latest Electronic Design Market Data (EDMD) report.