It’s Only Common Sense: The Phone Is Still Mightier Than the Keyboard
The Marketing Minute: Marketing With Layers
A3 Reports North American Robotics Market Holds Steady in 2024 Amid Sectoral Variability
February 5, 2025 | BUSINESS WIREEstimated reading time: 1 minute
The North American robotics market demonstrated minor overall growth in 2024, reflecting resilience and adaptability as automation strengthened its role across industries. According to new data from the Association for Advancing Automation (A3), North American companies ordered 31,311 robots valued at $1.963 billion, representing slight increases of 0.5% in units and 0.1% in revenue over 2023. These modest gains mark stabilization after years of volatility and record-breaking growth.
Non-Automotive Industries Gain Momentum
2024 saw a notable shift as non-automotive industries captured a larger market share. Food and consumer goods emerged as the year’s fastest-growing sector, with robot orders surging by 65%. This underscores the sector’s growing reliance on automation to meet consumer expectations, streamline supply chains, and address labor shortages.
Life sciences, pharmaceutical, and biomedical industries also posted strong results, with 46% growth in orders. These gains highlight automation’s critical role in advancing healthcare innovation and improving operational efficiencies.
A Strong Finish to the Year
In Q4 2024, North American companies ordered 8,277 robots valued at $506 million, reflecting 8% growth in both units and revenue compared to Q4 2023. Food and consumer goods led the quarter with 77% year-over-year growth, driven by seasonal demand and continued investment in automation.
Navigating Sector Challenges
While growth was robust in many areas, challenges remained. Semiconductor and electronics orders fell by 37% annually, reflecting supply chain pressures and cooling demand. Metals and automotive components saw declines of 4% and 15%, respectively.
A Bright Future for Robotics
"In 2024, the North American robotics market saw mixed results following a challenging 2023," said Alex Shikany, Executive Vice President at A3. "While sectors such as automotive components are still navigating recovery, we have seen encouraging signs of resilience across various industries. As we look to 2025, the mood among our members is optimistic, reflecting a robust belief in the enduring value of robotics and automation technologies. These tools are essential for enhancing efficiency and competitiveness on a global scale."
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Curtiss-Wright to Supply Turret Drive Stabilization Systems for U.S. Army XM30 Combat Vehicle Prototypes
10/16/2025 | BUSINESS WIRECurtiss-Wright Corporation announced that it has been selected by American Rheinmetall to provide its Turret Drive Stabilization System (TDSS) for the prototype phase of the U.S. Army’s XM30 Combat Vehicle (CV) program, which was recently approved to advance to Milestone B, the Engineering and Manufacturing Development (EMD) phase.
Episode 6 of Ultra HDI Podcast Series Explores Copper-filled Microvias in Advanced PCB Design and Fabrication
10/15/2025 | I-Connect007I-Connect007 has released Episode 6 of its acclaimed On the Line with... American Standard Circuits: Ultra High Density Interconnect (UHDI) podcast series. In this episode, “Copper Filling of Vias,” host Nolan Johnson once again welcomes John Johnson, Director of Quality and Advanced Technology at American Standard Circuits, for a deep dive into the pros and cons of copper plating microvias—from both the fabricator’s and designer’s perspectives.
American Standard Circuits Achieves Successful AS9100 Recertification
10/14/2025 | American Standard CircuitsAmerican Standard Circuits (ASC), a leading manufacturer of advanced printed circuit boards, proudly announces the successful completion of its AS9100 recertification audit. This milestone reaffirms ASC’s ongoing commitment to the highest levels of quality, reliability, and process control required to serve aerospace, defense, space, and other mission-critical industries.
Imec Launches 300mm GaN Program to Develop Advanced Power Devices and Reduce Manufacturing Costs
10/13/2025 | ImecImec, a world-leading research and innovation hub in nanoelectronics and digital technologies, welcomes AIXTRON, GlobalFoundries, KLA Corporation, Synopsys, and Veeco as first partners in its 300mm gallium-nitride (GaN) open innovation program track for low- and high-voltage power electronics applications.
Renesas Powers 800 Volt Direct Current AI Data Center Architecture with Next-Generation Power Semiconductors
10/13/2025 | RenesasRenesas Electronics Corporation, a premier supplier of advanced semiconductor solutions, announced that it is supporting efficient power conversion and distribution for the 800 Volt Direct Current power architecture announced by NVIDIA, helping fuel the next wave of smarter, faster AI infrastructure.